Rubber Republic’s viral campaign, made in association with E3 Media, for Triumph’s Rocket III is really flying! The numbers having launched it around 10 days ago are now over 160,000, with amazing feedback from people around the world - both posting comments on YouTube and also sending us emails direct asking us if we were the brains behind it!
To check out the campaign, visit YouTube here
Earlier this week Rubber Republic launched a campaign for Polaroid Sunglasses in conjunction with marketing agency Marketing Zone.
Full credit to the team at Marketing Zone and Polaroid for letting us do what we did with the campaign, but the results I think you’ll agree are both stunning and impressive.
The campaign is called “Polaroid Labs” and can be found at www.Polaroidlabs.com.
The objective of the campaign was to communicate and raise awareness of the benefits of Polaroid’s polarized sunglasses - and so the obvious creative solution was to chuck a bunch of random stuff (cakes, jelly, kittens and water balloons) at a model and film it in slow-motion.
The results are undoubtedly v.fun! + what was made more fun, was the fact that both me and Kirk got to launch the various objects at the model - our job can really suck sometimes!