(or “blowing our own horn”)
For thoseI did a post today on our new viral ad network publisher blog, the essence of which was that the viral media channel from Rubber Republic has become one of the most viewed channels on YouTube.
I won’t add much, but the daily awards speak for themselves:
After a spell of living in Cornwall, my family and I moved to Plymouth. My parents bought an ordinary end terraced house halfway up a hill, on one side of a valley.
My father decided to paint the house, so he painted it pink, baby-doll pink with postbox-red window frames and door. My school was at the top of the hill across from my house. The hill was high and once you reached the top it afforded a view of the valley. My house stuck out like a sore thumb amongst the grey brick and pebbledash. When I was asked where I lived, I just had to say the pink and red house, it was for a while an icon on the landscape, I even used to get post from my school friends addressed to ‘the pink and red house’. I think Gordon the Gopher was having the same problem.
After a while, another pink and red house appeared, and soon the Royal Mail sorting office in Plymouth was also pink and red. Slowly, over the next year, coloured houses started to appear all over the valley. One day, I turned around at the top of the hill and the valley was a wash of colour. What I was fortunate to have was a visual example of a tipping point; I would like to think my dad started the small phenomena.
Whatever happened, something had changed in the landscape of our small area of Plymouth. Malcolm’s book is about change and how, even though our world at times may seem unmovable, a social epidemic can spread. My dad was not trying to make the valley more colourful or working for a paint company trying to boost sales of exterior house paint in Plymouth, but what if you wanted to spread your message or make a change?
The Tipping Point gives loads of examples and anecdotal stories, much more accurate and relevant than mine, to provide an insight into how social epidemics can be achieved, and with much more hard work, belief, intuition and reflective research that my dad would have ever intended.
After trying and failing to teach myself mysql in ten minutes I purchased this book. It clearly describes and directs the user in the practical
uses of PHP, Flash and MySql. The inclusion of evaluative chapters at each stage of the book gives the reader an overview of the newly covered area of PHP/MySQL/Flash; as such it was clear, straightforward and easy to follow. It introduced me to the syntax of PHP while illustrating how it compares to ActionScript, and how it integrates with Flash.
This book assumes the reader only has knowledge of Flash and basic web design skills, as such it leads you by the hand - I can’t tell you how useful this was to me - as I found that although open source software is free, most of the supporting documentation is written for, and by developers and as such can be seemingly cryptic to a layman such as myself.
I picked this little book up off the Rubber Book Shelf about a month or so ago now. After three weeks I had still not taught myself Mysql.
This book is not for complete beginners - I was after a book that would guide me through the implementation of a database to aid in the passing of information from it to Flash. However, this book gives more of an overview as to the practicalities of working with MySql and the syntax’s that it reacts to. It was informative in as much that it taught me the basics of tables in addition to the storing and calling data from them - however, it did not communicate ( to me at least) what i did with all this information and how I would actually implement a database and ‘hook’ it up to my application.
A film that has cropped up recently on the iShed blog and Connecting Bristol that appears to be showing something that we’ve believed for a long time here at Team Rubber- leading a happy life, with a good work/life balance and lower stress levels is helped by living in the West country. A couple of years ago this was even borne out by a real study that had statistical outcomes and everything- BBC- South West ‘best’ for Happiness article
Since many others hold the same belief and have also come to work here, a significant amount of the best creative work in the UK now comes out of the South West. What we’re liking about this film is that it shows how the climate and conditions are ideal for growing creative talent- let’s hope enough people see it to appreciate how important a happy working life is and make it easier for us to recruit talented people into creative jobs in the region.
Watch The Harvest on Youtube
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