Archive for October, 2008

The Bentley. Priced at $19,943,

Helen Bentley - October 31st, 2008

All hail the Ego Bentley Laptop, now I’m no techy genius, but I am a lover of nice, pretty things (and a reference to my name always helps), of which this is a perfect example. Outside it’s lush, inside however it’s pretty average with an unnamed AMD 64 chipset, 2GB of RAM and a 160GB hard drive with a 12.1″ display. 

At $20k i wont be getting it in the near future, but it is something that would be perfect for tapping away on in a Starbucks with a skinny mocha light frappachino.

x

ego cognac tot The Bentley. Priced at $19,943, bentley ego msp1 The Bentley. Priced at $19,943,

http://blog.laptopmag.com/worlds-most-expensive-laptop-the-ego-bentley

http://www.slipperybrick.com/tag/bentley/

 

We built this City on blog n soul

matthew pink - October 31st, 2008

As I strolled out this morning into my new leafy Bristol hood of wide roads, whistling milkmen and gorgous autumnal palettes, I took a little mo’ to mourn the end of the Brand podcast but also to think back to this time a year ago. Beyond me milky, wispy clouds streamed across a pure blue sky, the squirrels chatted and the magpies nodded their approval and I felt that little kick of adrenalin I now feel in the mornings, well slept, unhurried and knowing how my short stroll into work seems to become more immeasurably beautiful every day. As happens most mornings, I exchanged my hellos with the blind lady who I pass on the curve of the hill, just before the steady decline allows me to take in the Avon panorama. I wish she could see it too, but there is something in her hello which tells me she has.

I’m heading into an office where people take time to talk and understand each other, and, steady now, even enjoy each others’ company. Pressure is evenly distributed and shared, and managers actually have time to manage in the true sense. Issues are raised, discussed and solutions found, quickly but without the sense of panic that comes from endemic fingerpointing cultures to be found elsewhere. People understand, and more importantly, believe in their common goal as well as retaining their energy, commitment and creativity. An authentic office team spirit, who would have thought it?

Contrast this to London mornings of a year ago, mornings of sullen faces, stuffy hot air in enclosed spaces, a 2 mile journey somehow managing to take 65 minutes, people snapping at each other over the turn of a newspaper page, busdrivers wordlessly leaving you dampening in the grey drizzle, arriving in an office where the time/work/quality equation is never going to quite add up, where people are passing ships in the night and where you are just a face in the crowd.

And I think, well done, my son.

Sail away to the forest! We shipped an Ideas Forest!

Laura Wotherspoon - October 28th, 2008

To the glorious sounds of Enya’s Orinocco Flow, it flew into existence…

Delib’s first Ideas Forest, prepared lovingly for DIUS (the Department for Innovation Universities and Skills) is now live.

It’s a pretty one, so be sure to take a peek.

Thanks to everyone involved.

picture 5 Sail away to the forest! We shipped an Ideas Forest!

Happy Monday

Helen Bentley - October 27th, 2008

I saw this post and thought of the developers and their love of all things bacon;

http://gadgets.boingboing.net/2008/10/24/from-the-makers-of-b.html

bacon Happy Monday

Tim the one-legged Tortoise!

Ian Ochiltree - October 24th, 2008

Another fortnight has flown by: we have arrived at another Friday meaning a brand new MCM Net produced/Aardman designed Creature Discomforts game has landed.

Visit the Rubber Republic blog for more info!

I love viral that rides on net meme-arrrrry!

Adam Abu-Nab - October 22nd, 2008

bootyjuggler I love viral that rides on net meme arrrrry!One of the greatest internet memes of 2008 will come to be remembered as the pirate.
First there was the actual event – “Talk Like a Pirate Day”. Google then last month released a pirate edition of their homepage. Facebook followed and created a pirate language you could switch to. Instead of “writing on Joe Bloggs wall” you were “carving on Joe Bloggs plank”.

Now there’s even an addictive viral game that has set sail which we’re working on – “Booty Juggler” – and we hope it’ll be dropping anchor all over the Web.

Constructed by Thought Den and illustrator Robin Davey for 4mations.tv, the game fuses beautiful drawings with casual gaming to provide its unique ‘animated game’ experience. Booty Juggler teaches us how good 2D games cold can look, and that retro (poster-like) can go deeper then 8bit pixelatness. When illustrators do flash, they do it darn well ala Ferry Halim.

The games music is every bit as viral as the addictive gameplay. Pirate favourite “drunken sailor” is remixed by Robin Davey into a dance classic that even Arrrrrrrr-mand van Helden would be found drinking port to whilst courting faire maidens at grog fests. Lubberly.

Vintage advertising raising a smile

Lisa Rex - October 21st, 2008

There’s a lot of advertising books kicking around the office, notably Ogilvy on Advertising (Mr. Ogilvy seems to be the granddaddy of advertising). I love all things vintage, so I thought I’d share this post from Well Medicated which showcases 50 ‘inspiring’ vintage adverts.

It’s great fun looking at these and thinking about everyday life has and hasn’t changed. I want a Can Bag, especially if I can get away with lacy kneesocks. And Levi’s and Burton Cool Suit ads are superb.

I just had to show you this

Helen Bentley - October 21st, 2008

AntiVJ’s Joanie and Nio are residents at The Pervasive Media Studio where George and I have our Graduate Residency. They work with projections and a week or so ago they performed in Bruxelles, for Nuit  Blanche Bruxelles. Joanie had produced some content , along with  Legoman who performed live on the night.  Here is a little video <http://www.vimeo.com/1919594> which totally took my breath away, especially when the bricks of the building begin to fall.

They don’t make them like this any more…

Tim Wintle - October 19th, 2008

My first laptop was a Dell 320N, which I recently recovered from where it’s been gathering dust for over a decade. When I first unpacked it I found that it was reporting read errors from the hard disk, so I was going to start over and install linux on it. Luckly, having taken it to pieces (which was tough – the secret to removing the 320’s case is to undo the screws hidden under the rubber base) I found that there was a dusty pin on the IDE connector, and having fixed that it booted fine.

I am proud to say that booting up into DOS (and then Windows) brought back all the excitement I remember feeling 15 years ago at the power at my fingertips in such a small package.

Dell 320N

The 320 runs an AMD 386 at a whopping 20MHz clockspeed (that’s roughly 300 times slower than my current laptop) – giving up to 10MIPS (Mega Instructions Per Second) – roughly 2,250 times less than my current laptop. With the extension module giving me 2 MB of RAM, and a 30Mb hard disk, I felt like I had enough power to do anything I could dream of (Although I never bought the Maths Coprocessor)

Having booted it up I couldn’t help but try out my favorate game – “SkiFree”. This skiing game really packed a punch (notice the screen colours are inverted to increase readability)

YouTube Preview Image

Viral products – part 1

Chris Quigley - October 17th, 2008

Whenever I run through my viral marketing spiel one of the first things I explain is that there are two types of viral:

The first is where the “creative concept” acts as the viral agent – i.e. some highly creative type comes up with the idea of a gorilla playing the drums or a chicken that’s subservient, and this creative concept is then passed around and brings your brand fame.

The second is where the “product” is the viral agent itself – i.e. you’ve created such a darn hot product that everyone’s talking about it, spreading the message and wanting to buy it.

And its the second type of viral that really excites me.  “Viral products” are for me the holy grail of business.  If you can create a product that requires zero marketing budget because it’s so darn amazing that everyone’s talking about it, then you’ve just created a cash machine (and put marketers out of business).

So, it was based on thinking that made me think – OK, if we’re so darn good at running viral campaigns for other people then why not have a craic at creating our very own cash-spewing viral product and make a mint.

So we did – or rather are doing.  We’ll be launching said “Rubber viral product” at the beginning of December, ready for the x-mas shopping rush.  And over the next month or so in the lead up to our products launch I’ll be writing a series of blog entries about the concept of viral products, and also revealing bit by bit what exactly our viral product idea is.

Excited?  I am!

N.B. this post was first written for my Brand Republic viral marketing blog