Archive for December, 2008

Five Bristol reasons

Andy Parkhouse - December 10th, 2008

Recently we were asked for five reasons we’re passionate about Bristol. We said:

  1. Standing in the centre, surrounded by everything a big city can offer, and being able to see green fields.
  2. The wealth of interesting, scenic and/or cool places to live, work, shop, eat, meet, drink, party, stroll, pause…
  3. Everything is close, the city is diverse, and the areas are distinctive. You can meet friends quickly anywhere in the city.
  4. Dense clusters of creative businesses and people who care about being good on a global scale.
  5. The creative culture is built around openness, collaboration, sharing and unpretentious networking.

(London is great too).

Removing the new YouTube Search Box

Tim Wintle - December 4th, 2008
YouTube added a new search box to the youtube embedded player today.

Update: YouTube appear to have listened to users’ comments, and made a second update in a day – the search box now only displays when you hover over the video.

Here’s what it looks like:

0 Removing the new YouTube Search Box

Understandably, many people might want to remove this “feature” – so here’s how:
(The YouTube api has been updated to mention this, so it appears to be a supported method)

  1. In your embed code, find the url for the flash player (it is in there twice if you are using the standard YouTube embed code)
  2. Add the parameter showsearch=0 (by adding “&showsearch=0″ to the url)
  3. There is no step three – the video shouldn’t be showing the search box any more.

The video should now look like this:

0 Removing the new YouTube Search Box

Code:

<object classid=”clsid:d27cdb6e-ae6d-11cf-96b8-444553540000″ width=”425″ height=”344″ codebase=”http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0″><param name=”allowFullScreen” value=”true” /><param name=”allowscriptaccess” value=”always” /><param name=”src” value=”http://www.youtube.com/v/4Cq4O_z5Blo&hl=en&fs=1&showsearch=0″ /><embed type=”application/x-shockwave-flash” width=”425″ height=”344″ src=”http://www.youtube.com/v/4Cq4O_z5Blo&hl=en&fs=1&showsearch=0″ allowscriptaccess=”always” allowfullscreen=”true”></embed></object>

I’m sure some people will find that useful when they look at their blogs today …

Tim W

Book report: The Structure of Magic

Ben Witnall - December 3rd, 2008

51ZHCRV2TPL. SL500 AA240  Book report: The Structure of MagicAndy included The Structure of Magic on his list of books for us to read and review because he understood it to be about neuro-linguistic programming (NLP), a near-fabled communication technique apparently used by everyone from Agatha Christie to high-flying salesmen that supposedly helps one compel an audience’s attention and ordain the focus of their thoughts — sounds handy, hey?

Unfortunately, The Structure of Magic is specifically about NLP in the context of the work of a psychotherapist and, whilst it’s interesting, it is pretty fixedly a book about psychotherapy.  Now, I’m not claiming that Team Rubber’s a place entirely free from emotional and metaphysical issues or that we aren’t concerned with making people’s lives happy, rich and fulfilled but I think it’s fair to say that therapy is quite a long way from our stock in trade.

The not-especially-transferrable lessons in The Structure of Magic are all about carefully listening to a client’s answers in a therapy session and using equally carefully chosen prompt questions in response to get them to express (and I’m putting this very simply) what they really mean.

The technique is based on the theory of transformational grammar which, very basically, goes something like this:

  • we each have a tangible experience of the world.  This is unique to all of us and cannot be directly shared with anybody else.
  • We translate this experience into a logical, storable *something* in our minds.  This translation is subject to our interpretive model of the world (so two people might understand the exact same experience in very different ways — I guess it’s similar to the ‘glass half full’ idea).  This results in a logical understanding that is your best rendition of the tangible experience — this is referred to as the ‘Deep Structure’.
  • We translate this well-formed Deep Structure into an actual sentence that we express to try and communicate the experience to another person.  This is called the ‘Surface Structure’.  The thing is, just as something gets lost in translation from the actual experience to our understanding of it, so something gets lost in translation from that understanding of an experience to our communication of it (a phenomenon of which I’m keenly aware as I type this).

The thinking goes that the flaws in these expressed sentences mirror flaws in clients’ models — classed as generalisations, deletions and distortions, if you must know — and so by helping the client to ‘repair’ these sentences, to make them ‘well-formed in therapy’, they can also start repairing (‘enriching’) their model of the world.

The thing is, I found the book’s premise and therapeutic applications convincing enough and it was obviously put together by people who had theorised, researched, tested and refined the idea (which makes it hard to argue with) but I found the style and language rather hamfisted, inelegant, confusing even.  The book seems unsure as to whether it’s a description of a philosophical theory, a sort of textbook overview of/introduction to a psychotherapeutic concept or a practical handbook of applied technique.  It felt to me almost like it had been written in a hurry, as if the authors (sincere apologies to all my English tutors for bringing the dreaded authorial intention into this) knew they were on to something and knew all the answers in their own minds but had to get it all down on paper before someone else beat them to it.  I guess I mean there’s an emphasis on content and progression over precision, continuity and completeness.

Anyway, I don’t think the point of having us review business books was to critique their literary merit and Andy’s question for me/this book was ‘is NLP rubbish?’.

My answer is that it’s not rubbish in the sense of hokum or myth: it’s a cogent argument backed up by research and applied experience (although the ‘sales’ version might be snake oil as I’m not quite sure how the aforementioned salesmen turn this into a proactive rather than reactive technique, or whether doing so involves a massive compromise of the idea’s essential integrity).  Nor is it rubbish in the sense of being poor or low-grade; I don’t think it’s Einsteinian-level breakthrough thinking but it is tested and true and by all accounts adds value to the world of therapy.  It might, however, be rubbish in the sense of being waste — it’s far from useless to everybody but I’d suggest that it is a very long way down the list of ‘things useful to Team Rubber in the here and now’ and probably there are better things that could be done with our time.

In conclusion and in short, ‘get back to work!’.

HEY WHIPPLE, SQUEEZE THIS. A Guide to Creating Great Advertising LUKE SULLIVAN

Jenny Hardy - December 2nd, 2008

Seeding is very similar to being a copywriter. You are asking a person to spend time with something, most people actively try to avoid. The book contains loads of little gems of wisdom. Luke’s well-used gem was ‘keep it simple’. So I will sum up the challenges of seeding by sharing with you my favourite advertisement.

scanjen HEY WHIPPLE, SQUEEZE THIS. A Guide to Creating Great Advertising   LUKE SULLIVAN

Lüzer’s Int’l  ARCHIVE Vol.6-2002