Storing, changing, buying, repairing and inspiring
I just noticed on the Guardian site that the Government has recently launched a new cycling incentive on top of their already successful (at Team Rubber anyway) Cyclescheme tax saving initiative.
What they seem to be doing is not to offer any more savings on buying a bike – this will remain the same – but offering more support and kudos for companies to actually provide the infrastructure required to allows employees to cycle to work everyday. They are segmenting this infrastructure into 5 main areas:
You can read all about all of these on the Cycle to Work Guarantee site.
Now while these are all great words that would make any type of travel a more successful experience, what I am personally interested in is the ‘Inspiring’ bit.
This is the part that I find the most difficult and have put the most effort into in getting people out of cars and onto bikes. You can read what they’re proposing on the site and all I should really say is good luck!