Picture from Andrew Stawarz on Flickr (Creative Commons)

Ah, business networking: two words that invariably bring to mind soulless rooms full of people you don’t know, heavy with near-tangible awkwardness, trying to ‘take the edge off’ with another plastic cup of slightly ropey free wine. Let’s be honest, the thought often sends shivers down the spine and the practice can reduce even the most confident, erudite businessperson to a frantic, bashful shambles.  And yet everyone will tell you that ‘it’s who you know that counts’ and acknowledge the vital importance of strong social networks in effective business.  You’ve got to network but you really don’t want to: I trust we’re not the only people ever to face this quandary…

That’s where Coaching Creatives come in — literally, to our office for three hours this afternoon. After one too many excruciating experiences, Melissa Kidd set out to train herself to just get better at networking and she now trains others to do the same.  Melissa ran through various principles, disciplines and tips to help us be more effective networkers — amazingly, without turning us into terrible people or having anyone die of embarrassment along the way.

I hope she won’t mind me flagging up a couple of points from the session:

1. ‘Reading the room’ — is it OK to talk to that person?  Am I going to seem like an intrusive weirdo if I introduce myself randomly to that group?  Would that person actually like someone to chat to them or are they hovering by the door because they’re part of the event security team?  Difficult questions all, but Melissa was able to give us some pointers for identifying when someone will thank you for engaging them in a conversation and when they’ll… well, not.
2. ‘The opening gambit’ — ‘hi, my name’s Ben, I work for a company called Team Rubber, I know, everyone sniggers a bit at the name, it’s kind of a digital media company but there’s 3 – well, kinda 4 – parts to it, but you probably aren’t that interested in those but just for information I guess we kind of work in, like, buzz marketing and film production and seeding and digital democracy and I’ve been doing it for, ooh, more than 5 years now and…’ there’s definitely an art to making an introduction that’s at once pithy, informative, engaging and useful.  Melissa is good at helping you to figure out what that looks like.
3. ‘Getting out’ — we’ve all been there: you’re stuck in a conversation that really isn’t adding value to either party and has just become a kind of perverse exercise in endurance — driven either by guilt, or either side’s inability to find a decent, polite way to wrap up the conversation.  Melissa took us through some really straightforward ways to move on from a conversation so that both people can get on with using their time more productively without feeling hurt.

It was a really useful session and we covered a lot of ground in the three hours.  Hopefully, if you ever meet a member of Team Rubber at a networking event or similar, you’ll now experience an enjoyable and productive conversation with cringing and excruciation at a minimum.  And, of course, you could always come along to Rubber Republic’s September KittenCamp to do some awesome meme-themed, pain-free, value-adding networking of your own

You can also take a look through our slideshow if you want:

Hopefully, it got people thinking about how they can use the internet to improve their decision-making/policy processes anyway
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The Dialogue App is another cool thing built in the open source web framework Plone.
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Prefer to spell it Dialog App? We’ve got you covered

Now you can monitor all the LOLs and WTFs to your heart’s content…

Thanks to Mark Pack

What? I’m a busy boy – I don’t have time to write fully-fledged blog posts or go searching the internet for statistics…

Notice Andy’s ‘truck’ in the background, which is approximately the size of a safe, though almost certainly not as hard to break into (it doesn’t have any doors).

It wasn’t long ago at all that I was getting the fright of my life trying to drive my car on six inches of solid ice and we were blogging about how the internet was awash with people talking about the snow.  Skip forward a few weeks and now the hot topic (pardon the pun) is that the sun’s come out – hooray!

Personally, I love that a little bit of sun puts a smile on everybody’s faces – and, of course, the great British tradition of talking about the weather is just as true for the internet as it is for the tea break or the awkward, chance social encounter in the street.  For a bit of fast feelgood Friday afternoon opinion research, then, I thought I’d see what Twitter search would turn up on the topic of ‘sun’.  I tried out the advanced search to see what came back for the word ‘sun’, displaying a ‘positive attitude’ (tweets including smilies, aww) within 15 miles of Bristol and Soho (to see which Delib office was among the happier, hipper crowd of smiley Twitterers).

Perhaps unsurpisingly, there’s more volume from the London lot, but that’s by the by: just reading a couple of these made me happy by being able to share a little bit in the joy of others.  I reckon everyone should generate a local RSS feed in the same way and subscribe to it as a kind of instant-life-affirmer…  Or you can just have a look at my results for Bristol and for Soho.

P.S. Spotify is also providing me with free Badly Drawn Boy and Beach Boys – happy days, indeed.

I love diagrams. Everybody loves diagrams. They’re like the tangy bits in those chewy sweets, the little extra bit of zing that keeps you tantalised right the way through a pitch or presentation. So as a little treat, I thought I’d dip into the dusty jar of old documents and dig out a handful of Delib diagrams from the past few years. I’m not saying these are our greatest diagrams or convey the heart of what we’re about; no, like the best pick ‘n’ mix, this is a fairly arbitrary selection in a completely arbitrary order – just enjoy! (N.B. in some cases, names have been erased to protect the innocent/client).

Fig. 1: the oval of participation

Fig. 2: the internets

Fig. 3: Delib vs. the ladder of participation (v. old – as you can tell by the colour scheme)

Fig. 4: boxing out a custom build

Fig. 5: do cross the beams (of online and offline consultation)

The purpose of the campaign is to start online conversations about the film, which hits cinemas across Europe on Friday 13th February — that’s today, folks!  The campaign’s focused on five major European territories: the UK, France, Italy, Germany and Spain (EFIGS to the ITKs).

We’ve been equipped with a provocative and interactive viral film to get people talking: http://www.travelwithus.tv. In the clip, you join a ‘live’ webchat with a slightly fearful lady backpacker before she is, ahem, *cut off*.  You can also customise the clip to send a delightful personalised message straight from Jason to your friends — or enemies.

The campaign follows the good work we did last year with the viral promotion for Paramount’s ‘Tropic Thunder’.  We’ve also been engaged to undertake a major online seeding campaign for the hugely anticipated ‘Watchmen’ which is released in cinemas next month.

Rory reckons: ‘Paramount are pioneering what can be done within digital social-media and viral channels. They have recognised that the film can start well before the viewer gets to cinema – it’s very exciting to be part of this when we can offer people genuinely engaging content.’