Author Archive

VAN and the Ice Cream powered ad network

Chris Quigley - March 29th, 2011

At VAN HQ we LOVE ice cream.  Fact.  So at SXSW this year it was pretty darn cool to meet the overly awesome *Ice Cream Man* – someone who loves ice cream even more than us.

The Ice Cream Man has (aka Matt Allen) has decided to dedicate his life to ice cream, living the ice cream dream – or as he puts it “Slingin’ the cream.  Livin’ the dream”.  Now that’s awesome icon wink VAN and the Ice Cream powered ad network

The genius thing about the Ice Cream Man is that he’s turned giving away ice cream into a business.  What’s even cooler is that he’s created an *ice cream powered ad network* – a totally genius idea, turning ice cream into a form of media – as with each ice cream he also gives away flyers / posters for nice and friendly brands.

A key to the success of his ice cream powered network, is Ice Cream Man’s partnership with Ben and Jerry’s – who donate all the ice cream for free, and without whose ice cream I daresay Ice Cream Man would merely be *Man* (ice creamless).

So hats off to Ben and Jerry for supporting such an awesome concept, and here’s hoping The Ice Cream Man can navigate his way across the Atlantic and do a tour of the UK for the summer months . . .

Check out the Rubber + VAN team meeting Ice Cream Man:

5549913795 b807f33001 VAN and the Ice Cream powered ad network

And Ally and Alex loving the Ice Cream Man a little too much:

5550495674 13c0a0f499 VAN and the Ice Cream powered ad network

Viral Ad Network

*Live like a Sprinter* – getting more done with less time (SXSW lesson #2)

Chris Quigley - March 22nd, 2011

Tony Schwartz is a pretty inspiring speaker, giving sage advice on the right side of the *self-help hemisphere*.  His main area of expertise is in the space of life enhancement, and his SXSW chat was entitled “The 90 minute solution: live like a Sprinter” where he discussed managing time vs energy, focusing in on a theory based around supercharging your productivity and satisfaction by living in 90 minute waves.
5550496456 b5ff565cd2 *Live like a Sprinter*   getting more done with less time (SXSW lesson #2)

 

Tony’s main theorising is based around managing your energy levels better, and he pointed out initially that “time is limited but energy isn’t”, and therefore it’s up to a person to work out how to best use / manage their energy levels to get more done.

Apparently there’s 4 types of energy:

  • Physical energy: this is the foundation of all energy, and is based around certain factors like fitness, nutrition, sleep and rest / renewal.
  • Emotional energy: as how you feel influences how you perform
  • Mental (focus): the best way to get things done efficiently, is to do one thing at a time for an absorbed time.  Distractions are bad.
  • The Human Spirit (purpose):  when you have a clearly defined sense of purpose, especially when it’s based on a vision, is the human spirit enhanced.

The heart of the problem relating to energy management comes down to, according to Tony, how we perceive our mode of operation, with people assuming we operate in the same was as computers – i.e. that we can operate at high speeds contrinuously for long periods all the time.

But humans don’t operate in the same *continuous way* as computers, but instead are *rhythmic*, with our energy levels fluctuating during the day.  This natural rhythm is the Ultradian Ryhthm, which is a 90 minute wave our bodies cycle through.

So what this means is that the best way to get more work done is to align our natural bodily rhythms and create a rhythmic relationship between spending energy and renewing energy.

In practice this means working in *90 minute sprints*, aligned with our bodily rhythms and taking out time to *renew* (re-engergise) before starting over again.  And there’s no more important form of renewal than *sleep* – which Tony says we should really make the most of, pointing out that the best virtuosos violin players in the Berlin Philharmonic Orchestra take on average 8.6 hours of sleep a day, which over a week adds up to 14 hours extra sleep a week compared to the average person.

In answering questions at the end of the session, Tony’s top tips to more productive life (which he lives himself) were:

  1. Work in 90 minute sprints
  2. Do most of your intense / creative work in the mornings, as you have more energy then
  3. Go to bed earlier

So there you go – according to Tony it’s not a case of “snooze you lose”, rather “snooze you win” . . .

 

 

Melbourne: home-from-home

Chris Quigley - February 6th, 2011

Melbourne’s felt like home ever since arriving here as part of Delib’s #DDDU tour.  The key ingredient for a home-away-from-home is for the new home to be *better* in all ways than your *real home*.  And Melbourne does that in spades . . .

*Bigger tellies*

Everyone knows the best homes have the biggest TVs ; – )
5417936985 8b33531b8b Melbourne: home from home

*Bigger storms*

You wouldn’t be a *real Englishman* if you didn’t enjoy a good bit of rain . . .

5423145892 f4eb66e010 Melbourne: home from home

*More European restaurants than Europe*

Melbourne’s European-style restaurants are arguably better than those in London.  The *European* (which @dasharp took me to) makes a point of only serving European wine, without a drop of Australian on the wine list.  Nice.

5418539410 e94dbe9f41 Melbourne: home from home

*Better coffee*
Guide books about Melbourne endlessly go on about *its amazing coffee*.  Well, it’s true.  Melbourne does serve up awesome coffee, and nowhere does it better than Mario’s on Brunswick Street.

5422535727 49c9b43aaf Melbourne: home from home

*More obscure shops*

Not only does Brunswick Street serve up the best coffee, it also serves up the most *obscure but loveable* shops – including the awesome *Meet me at Mikes* and *Polyester*.

5418544134 0ae6430edb Melbourne: home from home

5418544968 7d2bffe9b6 Melbourne: home from home

*Better kebabs*

Every night out needs to end with a kebab, and I had possibly the *best kebab* I’ve ever had (and possibly the most expensive) at *King Jon’s* on King Street.

5418538434 545dcc669f Melbourne: home from home

Welcome to our new Australian Office!

Chris Quigley - January 27th, 2011

So it’s start of our Digital Democracy Down Under tour, and I’m proud to announce the launch of our new Perth Office – which has amazing views + is *obviously* located on Bruce Street ; – )

5391101973 6bd0b54a15 Welcome to our new Australian Office!

5391705598 1af91b725a Welcome to our new Australian Office!

Well, I say “new office” – it’s really a temporary thing (sadly) as we sort ourselves out over here. The awesome thing about Perth is it’s openness, as it’s based around the Swan River which is a massive great thing surrounded by amazing houses (one of which I’m camping out in for this leg of my trip) with amazing views . . . all of which makes working that *little bit easier* – especially as you know you’ve got amazing beaches 2 mins away.

Today’s the *official start* to Delib’s tour of Australia, so I’ll be heading off to see various lovely people in the WA government, who I expect will have various degrees of sore heads and sunburn after yesterday’s Australia Day celebrations ; – )

Delib’s Digital Democracy Down Under tour

Chris Quigley - January 20th, 2011

We’ve made a fun little poster of Delib’s upcoming wee tour of Australia and New Zealand icon wink Delibs Digital Democracy Down Under tour  If you live / work out in Oz / NZ, get in touch and we’ll come and say hi!

5373466261 b47934952d z Delibs Digital Democracy Down Under tour

@DelibThinks

Amusing newspaper headline is Bourne

Chris Quigley - December 14th, 2010

Over the last week or so I’ve been helping launch a marketing campaign for my father’s burglar alarm company.  The campaign’s called the Ultimate Alarm Project and is aimed at finding the *best burglar alarm concepts* from around the world.  To kick things off we (me and Corwin) created the VuVutech 5000, an alarm made of x5 VuVuzellas attached to x5 airhorns, delivering over 135 decibels of pure sonic VuVu hell.

Having initially seeded the story to local press, the project was picked up by the York Evening Press – who ran a story with the headline “HORN SUPREMACY”  – a genius nod to everyone’s favourite Matt Damon schlock-buster, which made me laugh – though my dad didn’t get the reference ; – )

If you’ve got an ideas for Ultimate Alarm concepts, add them here Ultimate Alarm ideas

See the VuVuTech 5000 concept video here:

+ amusing local newspaper headline below!

5261536756 ab8f4d08a2 Amusing newspaper headline is Bourne

Delib gets tasty Monocle magazine feature – WHOOP!

Chris Quigley - October 22nd, 2010

When you’re sat head down over a bunch of code or cooking up some new ideas of how to improve an app, it’s often easy to forget about the context of your work in th wider world and forget what you’re doing is actually fricking interesting and pretty significant.

So, it’s nice to get a bit of outside recognition for your work – like a tap on the back to say “Heck, you’ve got some great stuff going on in your company”.

And the guys at Monocle Magazine did just that a couple of weeks back – as they popped by Delib’s Soho office for a quick chinwag and (mildly painful) photoshoot (it really is that difficult to look so happy and relaxed in a photo).

You can read the Monocle article below, or if you want to part with £5, get a copy down your local news agent.

[N.B. if you haven't read Monocle Magazine before it's an awesome mag - in fact my favorite - covering world affairs, business, culture and design.  Delib apparently fits into the realm of being an *interesting* business.  Which is nice to know!]

5104600181 55ce6dd9fe Delib gets tasty Monocle magazine feature   WHOOP!

Monocle mag visit Rubber London

Chris Quigley - September 16th, 2010

It’s always nice to be liked.  So it was super nice to get a visit from Monocle Magazine on Tuesday, who popped by to say hi + and take some photos of Rubber London, for an article they’re doing on Delib (our digital democracy agency) for their November issue.

For some reason the photographer (Olivier ) was mildly obsessed with the random pieces of art we have dotted around the office (all Bristol graffiti art of course!) – and shot photos of me and Matt posing (naturally) in front of them . . .

Olivier shows us how to pose

4993459816 fb840df130 Monocle mag visit Rubber London

Matt attempts a Zoolander-esque magnum

4992853413 16202b7e3b Monocle mag visit Rubber London

A little bit of social awesomeness

Chris Quigley - August 20th, 2010

I ordered some pin-badges the other day. I ordered them from a company called Awesome Merchandise, and with great ease my badges duly arrived on my desk in good time. So my e-commerce experience was everything you’d expect from a company called Awesome Merchandise – and more. As in my package, alongside my badges came two simple pieces of promo material: a thank you card, and a sticker.

I was really taken by the thank you note and sticker, as they gave a sense of personality to a company selling pretty commoditised goods. Through this small gesture and at little cost, they’d become socially awesome.

And it isn’t just me who thinks this. As last night on the tube, I randomly saw a guy with an Awesome Merchandise sticker on his guitar case. So it looks like by dint of their little sticker and thank you note they’ve gone viral (a bit).

@Rubber_Republic

4906738945 dcd1a3dbd4 A little bit of social awesomeness

Delib’s European Parliament project wins award – whoop whoop!

Chris Quigley - April 19th, 2010

We do a lot of work. A lot of great work. Sadly due to the nature of work that Delib does, in most cases we can’t tell anyone about it. Anyway, there’s one project that Delib launched earlier in the year that we can now tell everyone about – and that’s “Crisis Point” our majorly cool youth engagement project for the UK Office of the European Parliament which has just won a tasty EIA (European Information Association) Award for Excellence in EU Information Provision 2010. Whoop Whoop!

Check out the promo poster here:
4534358190 30541da99b Delibs European Parliament project wins award   whoop whoop!

The brief for Crisis Point was along the lines of “come up with a teaching aid to help citizenship teachers teach European Citizenship more easily and effectively”. So – as always – we wanted to give a bit of Delib’s patented *engagement zing* to the project and came up with the concept of the Crisis Point game – a kind of Hollywood Blockbuster disaster movie meets teacher resource ; – )

Pitched with the line “Europe has reached Crisis Point. A contagious pandemic is spreading fast. Can you make the right decisions to save lives?”, the idea of the game is for school children to play out the roles of a citizen, MEP and European Commissioner to experience how the EU works at first hand – albeit in the context of impending disaster.

Check out some photos of the school teacher packs here:
crisis2 Delibs European Parliament project wins award   whoop whoop!

crisis3 Delibs European Parliament project wins award   whoop whoop!

crisis1 Delibs European Parliament project wins award   whoop whoop!

A big thanks to all the team involved in this, including Craig H, the nice people at Play Nicely and of course our lovely clients Daniel + Vera at the European Parliament.