And now it’s time for something completely the same…
Another in our occasional series ‘How to Kill Birds’
Author Archive
How to Kill Birds #167: ‘Cheep Cheep Bang Bang’
Ian Ochiltree - August 12th, 2009Baby’s Got Backspin
Ian Ochiltree - July 3rd, 2009Here we are again: the semi-finals of Wimbledon. We’re almost at the peak of that beautiful stretch of summer when every English man and woman become strawberry scoffing tennis connoisseurs; tennis puns lighten the muggy summer air and the Williams sisters scare all of us.
To top off this annual gloriousness, we even have a British person with a chance of winning! National morale is at an all-time high, sitting proudly and distinguished inbetween those familiar warnings of floods, droughts, heatwaves and mutated flu strains that visit us – unwanted – each year.
As Rory put it, it’s ‘Andymonium’.
Some people don’t like his face, but we’re proud of you lad, dead proud!
In celebration of all of this, I have selected a clip that harks back to a period of British cunningness and tennis domination. Please enjoy, have a great weekend and use the phrase “Hard cheese old boy” for the remainder of the summer!
SNOWTOGRAPH
Ian Ochiltree - February 2nd, 2009After a few non-starters with dodgy digital cameras and seemingly un-snappable (my made up word of the day) snow, we finally maged to capture the blizzard occurring outside Rubber Towers in Bristol.
Check out Alex on the left. Contrary to popular belief, he isn’t actually closer to the camera or jumping. He is in fact suffering from allergic rection to the snow, swelling up and floating away. Look at the pain on his beardy little face.
Katrina’s hands have also been replaced with huge Sugar Puffs.
Another Memory From The Rubber Holiday!
Ian Ochiltree - November 11th, 2008Drawn on the last day, when just a few of us were left. Maybe we should have one for each member of the company:
Tim the one-legged Tortoise!
Ian Ochiltree - October 24th, 2008Another fortnight has flown by: we have arrived at another Friday meaning a brand new MCM Net produced/Aardman designed Creature Discomforts game has landed.
Visit the Rubber Republic blog for more info!
The Increasing Value Of Viral Video
Ian Ochiltree - October 15th, 2008A recent study by Feed Company – entitled “Viral Video Marketing Survey: The Agency Perspective” – has yielded some interesting indications of where we could see the ever-expanding world of virals heading in the future.
80% of (presumably traditional) ad-agency executives and media buyers were accustomed with viral video, with some 72% say that advertisers were interested in utilising viral video in their marketing strategy. These figures correlate with 70% of said agencies and media buyers planning to increase their viral video marketing budget.
The report also states that agencies are turning to viral video due to its inherent value compared with traditional media and its cost effectiveness in the face of an “economic downturn”.
While this undoubtedly being promising news for companies like Rubber Republic, the report also gives feedback on agency and media buyer qualms with viral marketing, and their suggestions for improvement in this area. Responding to the concerns and expectations of our clients will be key in maintaining these positive steps in the future.
I would like to see a study like this also take into account industry attitudes towards viral game content. It is surprising that – despite some of the great virals of the last few years being in game format and the platform’s appeal and versatility – viral video still maintains a place as the ‘default viral’ form.
Nonetheless, this is a valued and insightful piece of research.
Reference: Marketing Vox
Post originally written for the Rubber Republic Blog
Callum The Chameleon: ‘Flyzzz’
Ian Ochiltree - September 30th, 2008We’re very proud of our latest seeding project, ‘Creature Discomforts’ because:
1) We’re working with great people; MCM Net, Leonard Cheshire Disability and Aardman.
2) The games are ace!
3) It’s all part of a great cause.
4) We like animals.
Seeding kicked off this week, and we’re expecting a great response. Check out the first game in the four part series, ‘Flyzzz’ – featuring Callum The Chameleon…and the Rubber Republic blog for a more detailed blurb about this campaign.
Only…
Ian Ochiltree - September 15th, 20082 weeks to prepare for the Tuesday 30th bake-off.
We’re looking for some seriously good cakes (or does this include ALL types of baked goods) here.
Results to be posted accordingly!
Rules:
- No Fake.
- No Bake, No Taste.
I Heart Blip.fm
Ian Ochiltree - September 9th, 2008To create a cyber haven for our mutual love of hip-hop, Rory recently pointed me in the direction of Blip.fm, a personalised radio station/playlist generator/street-cred accumulator.
To act as your cyber crates; saving the budding armchair DJ from scouring vinyl, there’s a nifty search function and a database full of tunes to choose from. You can upload your own, so the database is growing every minute! Once you’ve racked your brains and found your track, then blip it!
Every time you blip a song, you send it out with a personalised message to all of your listeners; listeners are gathered either by choice or automatic suggestions from the site that attempt to matchmake you and other like minded blippers.
Come and find me – I’m IVESTHEDJ – and we’ll compare tastes and share obscurities!
Click Click Crunch Click…Done!
Ian Ochiltree - August 11th, 2008Charlie Cooper, a member of our multi-talented seeding squad also happens to be the UK Female Number 1 Rubiks Cube Solver extraordinaire.
Team Rubber Has Got Talent!
We employed a phone as a stopwatch to fend off speeding up/doctoring accusations!
Watch this and other quality video genius on our Rubber Republic Viral YouTube Channel
