With there being a myriad of Rubber related Twitters (6/7!), Rubber Republic now hitting 5000 followers (woooo) and @TeamRubber also finally inducting itself onto Twitter, I thought it a good time to skim through some of the intricacies that make a talk-able agency Twitter (the sort of stuff that’s difficult to convey without coming across as terrifically nerdy).
Checking for freshness
Using Topsy.com pre-tweet will allow you to track the existing tweets of a URL to see if it’s past its share-by date. This will also allow you to see how influential people have tweeted it and to adjust the copy of your tweet to show a different insight which is more interesting and spreadable to build on the previous tweets. It’s also likely that within your niche you’re not going to get retweeted if something has already been tweeted over 500 times – so what remix can you bring to that tweet? Sometimes it’s something that should instead be married to the insight of a lengthy blog post, which then makes it more shareable than just an old link. Think about how increasingly you can be a step ahead of your favourite sources that tweet – who are they retweeting? Follow them/their sources and who they retweet and so on.
Keeping it on brand
Acclimatising yourself with the past tweets is a good start to make sure you remain relevant to your followers that have kept on following, but firstly being interesting outside of tweets that just communicate company culture earn your right to then gradually do so.
More than anything the brand becomes the sum of all the agency’s…….
Personality
Your followers will want to see an agency that has a consistent personality if they are to choose to follow it over individuals or indeed over just a twitterfeed of its blog posts. Too many cooks can spoil the broth if they are not singing from the same hymn sheet (double cliche all the way). When reppin’ a company’s voice in the social internet being apprehensive about being ‘too’ cavalier can turn you towards news-line tweeting and this can be a big undoing (you could say tweeting is like any good creative work that needs that bit of boldness to spread on the web). Just don’t overstep the boundary in trying to be insightful or funny so that your CSR becomes an issue!
Sacrificing your own tweets
You know that really brilliant tweet you have that you could tweet from your personal account? Yeah, it sucks, but if you’re PR’ing your agency it’ll have to come through its twitter first 99% of the time. Exception being when you specifically want to curate the interestingness of your agency’s folk every now and then.
Adding to the retweet
Credit a source on Twitter for a great link but always add to their tweet unless they’ve put it so goddamn well it’s hard to beat. Mindless retweeting has become as common as the like. It’s the thought that you add which is spreadable and meaningful about your agency brand, not the clicking of a button.
