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	<title>We Are Team Rubber &#187; RobinG</title>
	<atom:link href="http://www.teamrubber.com/blog/author/robing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.teamrubber.com</link>
	<description>Team Rubber talks on the Internet in a blog</description>
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		<title>WordPress 3.1 is released</title>
		<link>http://www.teamrubber.com/blog/wordpress-3-1-is-released/</link>
		<comments>http://www.teamrubber.com/blog/wordpress-3-1-is-released/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 13:10:16 +0000</pubDate>
		<dc:creator>RobinG</dc:creator>
				<category><![CDATA[Developer]]></category>
		<category><![CDATA[We like this]]></category>

		<guid isPermaLink="false">http://www.teamrubber.com/?p=2392</guid>
		<description><![CDATA[WordPress 3.1 has been released and is named Reinhardt after legendary jazz guitarist Django Reinhardt. Some of the notable new features include: New Site Admin bar &#8211; a new admin bar has been added to the logged in live view, enabling quick editing of posts / pages Post formats &#8211; now able to tag post format and [...]]]></description>
			<content:encoded><![CDATA[
<p><a href="http://wordpress.org/news/2011/02/threeone/">WordPress 3.1</a> has been released and is named Reinhardt after legendary jazz guitarist <a href="http://en.wikipedia.org/wiki/Django_Reinhardt">Django Reinhardt</a>. Some of the notable new features include:</p>
<ol>
<li>New Site Admin bar &#8211; a new admin bar has been added to the logged in live view, enabling quick editing of posts / pages</li>
<li>Post formats &#8211; now able to tag post format and subsequently display individual post formats eg. gallery post, aside, features</li>
<li>Multi-taxonimy queries &#8211; essentially an improved searching mechanism, more power to developers <img src='http://www.teamrubber.com/wp-includes/images/smilies/icon_smile.gif' alt="icon smile Wordpress 3.1 is released" class='wp-smiley' title="Wordpress 3.1 is released" /> </li>
<li>Network Admin User &#8211; superseeds multi-site WordPress &#8220;Super Admin&#8221; user</li>
<li>In-site post linking &#8211; adds the facility to search and add links for internal blog posts / pages &#8211; big UI win!</li>
</ol>
<p>This update certainly moves WordPress on from a simple blogging engine to a fully fledged CMS. Go <a href="http://wordpress.org/download/">download the latest update</a> NOW! In honour of the release here&#8217;s Django at his best:</p>
<p><a href="http://www.teamrubber.com/blog/wordpress-3-1-is-released/"><em>Click here to view the embedded video.</em></a></p>
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		<title>Who says you&#8217;re any good?</title>
		<link>http://www.teamrubber.com/blog/who-says-youre-any-good/</link>
		<comments>http://www.teamrubber.com/blog/who-says-youre-any-good/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 13:21:50 +0000</pubDate>
		<dc:creator>RobinG</dc:creator>
				<category><![CDATA[Doing Business in Public]]></category>
		<category><![CDATA[How We Work]]></category>
		<category><![CDATA[Opinion Research]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[We like this]]></category>

		<guid isPermaLink="false">http://www.teamrubber.com/?p=2006</guid>
		<description><![CDATA[I&#8217;ve been reading Andy&#8217;s post on &#8220;What makes good?&#8221; and it&#8217;s got me thinking about what or who determines whether something is &#8220;good&#8221;. Andy&#8217;s post is a philosophy on how to make &#8220;good&#8221; apps. It&#8217;s a great post on the principle of having 80% practicality, 10% glamour and 10% character. Ideologically, this will provide you [...]]]></description>
			<content:encoded><![CDATA[
<p><img class="size-full wp-image-2008 alignleft" title="thumbs_up" src="http://www.teamrubber.com/wp-content/uploads/2010/08/thumbs_up.png" alt="thumbs up Who says youre any good?" width="200" height="182" />I&#8217;ve been reading <a href="http://www.teamrubber.com/blog/andys-rules-1631-what-makes-good/" target="_blank">Andy&#8217;s post on &#8220;What makes good?&#8221;</a> and it&#8217;s got me thinking about what or who determines whether something is &#8220;good&#8221;.</p>
<p>Andy&#8217;s post is a philosophy on how to make &#8220;good&#8221; apps. It&#8217;s a great post on the principle of having 80% practicality, 10% glamour and 10% character. Ideologically, this will provide you with an app that people will love and make you a multi-millionaire! However, it doesn&#8217;t always work out that way. We&#8217;ve seen it many times on <a href="http://http://www.bbc.co.uk/dragonsden/" target="_blank">Dragon&#8217;s Den</a> where a young, hopeful entrepreneur presents their idea, only for the dragons to rip them apart and leave them empty-handed with their dreams in tatters&#8230;&#8230;So who says it&#8217;s &#8220;good&#8221; &#8211; my argument is stress the importance of user-centred design.</p>
<p>Who holds the purse strings? Your wife, your boss, the queen? I work in part of a team that develop large scale websites for government organisations as well as advertisers with large budgets hoping to attract millions. The app / pitch can sometimes appear to be king. It&#8217;s what wins the client over and wins us contracts. However, that doesn&#8217;t always define your app as &#8220;good&#8221;,  just because the CEO of the company loves your app doesn&#8217;t mean Joe Bloggs who subscribes monthly and uses your app day-in day-out will too. If Joe Bloggs and countless others like him, hate your app and it flops&#8230;&#8230;is your app still &#8220;good&#8221;.</p>
<p>Andy&#8217;s model sits perfectly in terms of assessing the values of the user. Ultimately, an app needs to work &#8211; 80% practicality. Too often products are thrown by the way side for not solving a problem or doing the job it was meant to do. This is particularly emphasised in our consumer culture today. The user&#8217;s value may indeed fluctuate between glamour/character and practicality as good marketing is always effective in blurring a user&#8217;s sense of need.</p>
<p>For an app to succeed, the user&#8217;s voice is priceless. An app will either thrive or dive by the user&#8217;s voice. This can be seen in Apple&#8217;s App Store. <a href="http://itunes.apple.com/us/app/angry-birds/id343200656?mt=8" target="_blank">Angry Birds</a> is currently no. 1 paid for app. This follows Andy&#8217;s model of 80% practicality &#8211; it&#8217;s essentially a great game. It&#8217;s engaging, not to difficult, but challenging enough to leave you wanting more. 10% glamour &#8211; it looks good, but more importantly it doesn&#8217;t distract from the game. The graphics don&#8217;t slow the game or make things difficult to see. 10% character &#8211; the birds are fun. There are talks of a TV series based on the strength of the characters in the game.</p>
<p>The user ratings and reviews for Angry Birds has propelled the app to the top of the store where it has sat for a good number of months. When making a transaction decision, advocacy is key. A recommendation from a friend, a high rating or positive feedback can carry a lot of weight for a user in whether to take the plunge with your app. Andy&#8217;s model is the foundation for creating a &#8220;good&#8221; app but ultimately the end user will decide whether the app is indeed good.</p>
<p>Hopefully, you&#8217;ll see the importance of valuing the user in every stage of the development of an app. User-centred design starts and ends at the user. It continually comes back to the issue of &#8220;who is this for?&#8221;, &#8220;what problem are we solving&#8221; etc. it uses usability testing to measure how we&#8217;re doing in the process, whether we&#8217;re still on track or veered way off course. It isn&#8217;t a launch and cross fingers&#8230;.</p>
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		<title>Raising money for charity and looking dashing at the same time</title>
		<link>http://www.teamrubber.com/blog/raising-money-for-charity-and-looking-dashing-at-the-same-time/</link>
		<comments>http://www.teamrubber.com/blog/raising-money-for-charity-and-looking-dashing-at-the-same-time/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 09:05:34 +0000</pubDate>
		<dc:creator>RobinG</dc:creator>
				<category><![CDATA[Bristol]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[How We Work]]></category>
		<category><![CDATA[We like this]]></category>

		<guid isPermaLink="false">http://www.teamrubber.com/?p=1767</guid>
		<description><![CDATA[On Friday, Team Rubber were involved in helping raise money for ActionAid as past of it&#8217;s Pover Tie Day initiative. The idea was simple; dress up smart for the day! Team Rubber scrubs up pretty well, although wearing suits in summer is hot!]]></description>
			<content:encoded><![CDATA[
<p>On Friday, Team Rubber were involved in helping raise money for <a href="http://www.actionaid.org.uk/" target="_blank">ActionAid</a> as past of it&#8217;s Pover Tie Day initiative. The idea was simple; dress up smart for the day!</p>
<p>Team Rubber scrubs up pretty well, although wearing suits in summer is hot!</p>
<p><img class="alignnone size-medium wp-image-1769" title="IMG_0253" src="http://www.teamrubber.com/wp-content/uploads/2010/06/IMG_0253-225x300.jpg" alt="IMG 0253 225x300 Raising money for charity and looking dashing at the same time" width="225" height="300" /><img class="alignnone size-medium wp-image-1770" title="IMG_0254" src="http://www.teamrubber.com/wp-content/uploads/2010/06/IMG_0254-225x300.jpg" alt="IMG 0254 225x300 Raising money for charity and looking dashing at the same time" width="225" height="300" /><img class="alignnone size-medium wp-image-1771" title="IMG_0255" src="http://www.teamrubber.com/wp-content/uploads/2010/06/IMG_0255-225x300.jpg" alt="IMG 0255 225x300 Raising money for charity and looking dashing at the same time" width="225" height="300" /><img class="alignnone size-medium wp-image-1772" title="IMG_0256" src="http://www.teamrubber.com/wp-content/uploads/2010/06/IMG_0256-225x300.jpg" alt="IMG 0256 225x300 Raising money for charity and looking dashing at the same time" width="225" height="300" /></p>
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		<title>World Cup Giant Screen in Queen Sq</title>
		<link>http://www.teamrubber.com/blog/world-cup-giant-screen-in-queen-sq/</link>
		<comments>http://www.teamrubber.com/blog/world-cup-giant-screen-in-queen-sq/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 13:25:01 +0000</pubDate>
		<dc:creator>RobinG</dc:creator>
				<category><![CDATA[Bristol]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[How We Work]]></category>
		<category><![CDATA[Pictures]]></category>
		<category><![CDATA[We like this]]></category>

		<guid isPermaLink="false">http://www.teamrubber.com/?p=1749</guid>
		<description><![CDATA[Just outside the Team Rubber office, there is a HUGE £80,000 screen in Queen Square, courtesy of Hyundai. They&#8217;re expecting 11,000 people, so could get a bit noisy&#8230;.!]]></description>
			<content:encoded><![CDATA[
<p>Just outside the Team Rubber office, there is a HUGE £80,000 screen in Queen Square, courtesy of Hyundai. They&#8217;re expecting 11,000 people, so could get a bit noisy&#8230;.!</p>
<p><img class="size-medium wp-image-1750 alignnone" title="IMG_0251" src="http://www.teamrubber.com/wp-content/uploads/2010/06/IMG_0251-300x225.jpg" alt="IMG 0251 300x225 World Cup Giant Screen in Queen Sq" width="300" height="225" /><img class="alignnone size-medium wp-image-1751" title="IMG_0252" src="http://www.teamrubber.com/wp-content/uploads/2010/06/IMG_0252-300x225.jpg" alt="IMG 0252 300x225 World Cup Giant Screen in Queen Sq" width="300" height="225" /></p>
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		<title>A Timeline of Movie Time Travel</title>
		<link>http://www.teamrubber.com/blog/a-timeline-of-movie-time-travel/</link>
		<comments>http://www.teamrubber.com/blog/a-timeline-of-movie-time-travel/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 11:58:14 +0000</pubDate>
		<dc:creator>RobinG</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Pictures]]></category>
		<category><![CDATA[We like this]]></category>

		<guid isPermaLink="false">http://www.teamrubber.com/?p=1643</guid>
		<description><![CDATA[I know what you&#8217;re thinking&#8230;&#8230;&#8217;There are many movies with time travel and I want to know where these cross-overs are!&#8217; Well fear not &#8211; below is an infographic of many movies including Bill and Ted&#8217;s Excellent Adventure, Terminator, Planet of the Apes, Time Bandits plus many more!]]></description>
			<content:encoded><![CDATA[
<p>I know what you&#8217;re thinking&#8230;&#8230;&#8217;There are many movies with time travel and I want to know where these cross-overs are!&#8217;</p>
<p>Well fear not &#8211; below is an <a href="http://en.wikipedia.org/wiki/Information_graphics" target="_blank">infographic</a> of many movies including <a href="http://www.imdb.com/title/tt0096928/" target="_blank">Bill and Ted&#8217;s Excellent Adventure</a>, <a href="http://www.imdb.com/title/tt0088247/" target="_blank">Terminator</a>, <a href="http://www.imdb.com/title/tt0063442/" target="_blank">Planet of the Apes,</a> <a href="http://www.imdb.com/title/tt0081633/" target="_blank">Time Bandits</a> plus many more!</p>
<p><a href="http://infobeautiful.s3.amazonaws.com/timetravel_960.gif"><img class="alignnone" title="Timeline of Movie Timae Travel Infographic" src="http://infobeautiful.s3.amazonaws.com/timetravel_960.gif" alt="timetravel 960 A Timeline of Movie Time Travel" width="580" /></a></p>
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		<title>Bath openMIC #4 &#8211; Mobile Web, HTML5 and CSS3</title>
		<link>http://www.teamrubber.com/blog/bath-openmic-4-mobile-web-html5-and-css3/</link>
		<comments>http://www.teamrubber.com/blog/bath-openmic-4-mobile-web-html5-and-css3/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 11:21:51 +0000</pubDate>
		<dc:creator>RobinG</dc:creator>
				<category><![CDATA[Bristol]]></category>
		<category><![CDATA[Developer]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[We like this]]></category>

		<guid isPermaLink="false">http://www.teamrubber.com/?p=1473</guid>
		<description><![CDATA[Yesterday, I attended the Open Mobile Innovation Camp at the innovation centre in Bath. The event was hosted by Chris Book and had talks from Giles Turnball (Freelance Journalist), Bruce Lawson and Patrick Lauke (both from Opera). The focus of the day revolved around the current trends in mobile app development and the tensions between [...]]]></description>
			<content:encoded><![CDATA[
<p style="text-align: center;"><img class="size-full wp-image-1475 aligncenter" title="openMIC" src="http://www.teamrubber.com/wp-content/uploads/2010/02/Picture-8.png" alt="Picture 8 Bath openMIC #4   Mobile Web, HTML5 and CSS3" width="570" height="112" /></p>
<p>Yesterday, I attended the <a href="http://openmicamp.ning.com/" target="_blank">Open Mobile Innovation Camp</a> at the innovation centre in Bath. The event was hosted by <a href="http://twitter.com/bookmeister" target="_blank">Chris Book</a> and had talks from <a href="http://twitter.com/gilest" target="_blank">Giles Turnball</a> (Freelance Journalist), <a href="http://twitter.com/brucel" target="_blank">Bruce Lawson</a> and <a href="https://twitter.com/patrick_h_lauke" target="_blank">Patrick Lauke</a> (both from Opera). The focus of the day revolved around the current trends in mobile app development and the tensions between Native, Web and Widget apps.</p>
<p>The day kicked off with tech writer Giles Turnball talking about how technology has turned the press industry upside down. He recounted tales from the 90s of infra-red modems, Palm Pilots and GoType keyboards, and being one of the first journalists to actively embrace remote reporting and email. Although initially laughed at, remote journalism is now standard and Giles encouraged us not to neglect advancing technologies, but to learn about them and look to integrate them into our businesses and working lives.</p>
<p>Next up was <a href="http://twitter.com/spugamola" target="_blank">Richard Spence</a> who &#8216;controversially&#8217; spoke about non-iPhone development. He reminded us that only 8% of the mobile market is iPhone whereas 71% is browser based. Richard didn&#8217;t slag of the iPhone, on the contrary, he &#8220;thanked Apple from the bottom of his heart&#8221; and agreed with Stephen Fry&#8217;s eloquent observation:</p>
<blockquote><p>Does anybody seriously believe that Android, Nokia,  Samsung, Palm, BlackBerry and a dozen others would since have produced  the product line they have without the 100,000 volt taser shot up the  jacksie that the iPhone delivered to the entire market?</p></blockquote>
<p>Richard went on to give a brief history of mobile development platforms  and where they are at now. J2ME, Blackberry and Symbian were all covered  and commended for their recent improvements in the light of the &#8216;<a href="http://www.urbandictionary.com/define.php?term=iphone%20effect&amp;defid=4354603" target="_blank">iPhone  effect</a>&#8216;.</p>
<p>The final talk of the morning was from Bruce Lawson from Opera. Bruce was in jovial mood and was quick to evangelise <a href="http://www.opera.com/browser/next/" target="_blank">the latest Opera Beta</a> which claims to be <a href="http://www.theregister.co.uk/2010/02/11/opera/" target="_blank">the current fastest Javascript engine</a>. Bruce championed the <a href="http://www.w3.org/TR/2006/CR-mobile-bp-20060627/" target="_blank">W3C Mobile Web Best Practices</a> and also highlighted some of the UX and accessibility challenges that await. Bruce emphasized the importance of optimization and minimising HTTP requests. He went on to talk about future advancements in HTML5 and CSS3 and the features that the latest Opera already supports. One particular point of interest for me was the use of <a href="http://www.w3.org/TR/css3-mediaqueries/" target="_blank">Media Queries</a> to change CSS layouts dependent on screen size, without JS sniffing. Bruce finally talked about the potential of Widgets, that Opera are involved with in editing the <a href="http://www.w3.org/TR/widgets/" target="_blank">W3C standard</a>.</p>
<p>After a lunch at the local chinese and heated debate on technology, we broke into smaller groups for our barCamp sessions. The philosophy of barCamp is to create open group dialogues about an agreed topic and to work / explore collaboratively. I attended a discussion on HTML / CSS3 with the guys from Opera, and for my second session W3C Standards for Mobile Web. Both sessions were really insightful and was particularly interesting to hear peoples&#8217; comments from the mobile industry on mobile web.</p>
<p>I also picked up a couple of useful tools:</p>
<p><strong>Native Mobile Development Platforms for Web Developers</strong></p>
<p><a href="http://www.appcelerator.com/products/">Appcelerator Titanium</a></p>
<p><a href="http://phonegap.com/">PhoneGap</a></p>
<p><strong>W3C Mobile Validator</strong></p>
<p><a href="http://validator.w3.org/mobile/">http://validator.w3.org/mobile/</a></p>
<p>Perhaps most surprising, coming to the event as a pure Web Developer (with past dabblings in mobile), I certainly didn&#8217;t feel like an outsider or feel like the technology was flying over my head. In fact, I came away with an increasing awareness that, whether I like it or not, Web Development is not simply going to be solely about the Desktop. As hopes of an archaic browser death is on the horizon, another friend is also lurking. In our discussions on Mobile Web Standards, we were reminded that the largest mobile usage is not in China, the US, or Europe, but in developing countries. If the days of IE6 support is numbered, then the days of mobile WAP support may be coming back from the dead!</p>
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		<title>E3 relaunch National Curriculum website</title>
		<link>http://www.teamrubber.com/blog/e3-relaunch-national-curriculum-website/</link>
		<comments>http://www.teamrubber.com/blog/e3-relaunch-national-curriculum-website/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 11:10:25 +0000</pubDate>
		<dc:creator>RobinG</dc:creator>
				<category><![CDATA[Bristol]]></category>
		<category><![CDATA[We like this]]></category>
		<category><![CDATA[COI]]></category>
		<category><![CDATA[E3]]></category>
		<category><![CDATA[National Curriculum]]></category>
		<category><![CDATA[QCDA]]></category>

		<guid isPermaLink="false">http://www.teamrubber.com/?p=1430</guid>
		<description><![CDATA[Next year sees the launch of an entirely new Primary School National Curriculum. Our friends at E3 have been working with the Qualifications and Curriculum Development Agency (QCDA) and the COI to relaunch the National Curriculum site. Phase one of the site was launched last week with a second phase due in March. The site [...]]]></description>
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<p>Next year sees the launch of an entirely new Primary School National Curriculum. Our friends at <a href="http://www.e3media.co.uk/home.asp" target="_blank">E3</a> have been working with the <a href="http://www.qcda.gov.uk/" target="_blank">Qualifications and Curriculum Development Agency (QCDA)</a> and the <a href="http://coi.gov.uk/" target="_blank">COI</a> to <a href="http://curriculum.qcda.gov.uk/index.aspx" target="_blank">relaunch the National Curriculum site</a>. Phase one of the site was launched last week with a second phase due in  March. The site is designed to be a resource for teachers in planning lessons and interact with other teachers using collaboration tools.</p>
<p>It&#8217;s always good to see our friends in Bristol involved in national projects and producing engaging, collaborative online content.</p>
<p><img class="aligncenter size-full wp-image-1434" title="E3 National Curriculum" src="http://www.teamrubber.com/wp-content/uploads/2010/02/Picture-34.png" alt="Picture 34 E3 relaunch National Curriculum website" width="570" height="419" /></p>
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		<title>What will the New Year bring?</title>
		<link>http://www.teamrubber.com/blog/what-will-the-new-year-bring/</link>
		<comments>http://www.teamrubber.com/blog/what-will-the-new-year-bring/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 11:44:37 +0000</pubDate>
		<dc:creator>RobinG</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Non-Fiction]]></category>
		<category><![CDATA[The Future]]></category>

		<guid isPermaLink="false">http://www.teamrubber.com/?p=1337</guid>
		<description><![CDATA[It&#8217;s a new year, and according to pop-culture, a new decade! But what will we see, hear, smell, taste in these new times? Well fortunately there&#8217;s an App book for that! In fact, there has been since 1972, 2010: Living in the Future, by Geoffrey Hoyle]]></description>
			<content:encoded><![CDATA[
<p>It&#8217;s a new year, and according to pop-culture, a new decade! But what will we see, hear, smell, taste in these new times? Well fortunately there&#8217;s an <span style="text-decoration: line-through;">App</span> book for that! In fact, there has been since 1972, <a href="http://2010book.tumblr.com/" target="_blank">2010: Living in the Future, by Geoffrey Hoyle</a></p>
<p><img class="aligncenter size-full wp-image-1338" title="2010" src="http://www.teamrubber.com/wp-content/uploads/2010/01/2010.jpg" alt="2010 What will the New Year bring?" width="440" height="626" /></p>
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		<title>What do you think?</title>
		<link>http://www.teamrubber.com/blog/what-do-you-think/</link>
		<comments>http://www.teamrubber.com/blog/what-do-you-think/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 14:48:27 +0000</pubDate>
		<dc:creator>RobinG</dc:creator>
				<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.teamrubber.com/blog/?p=1212</guid>
		<description><![CDATA[A common design question that's asked 'What do you think?'. A question we often ask when presenting design ideas or when the product is publicly launched. The anticipated outcome of that question is often expected to be a lateral answer...]]></description>
			<content:encoded><![CDATA[
<p>A common design question that&#8217;s asked is &#8216;What do you think?&#8217;. A question we often ask when presenting design ideas or when the product is publicly launched. The anticipated outcome of that question is often expected to be a lateral answer, best illustrated in the diagram below:</p>
<p><img class="alignnone size-full wp-image-1213" title="What do you think? Like or Dislike?" src="http://www.teamrubber.com/blog/wp-content/uploads/2009/12/Picture-4.png" alt="Picture 4 What do you think?" width="589" /></p>
<p>But we all know that subjective design opinions are not as black and white as this. Along the spectrum are a number of complex influences that affect the outcome of the answer. One way to explore the outcome of this answer, and so to influence the approach to your design, is to ask a different question: &#8216;How do you think?&#8217;.</p>
<p>In designing user experience, user behaviour must be taken into account. But what determines a user&#8217;s behaviour? Now I&#8217;m no psychologist or sociologist, but do understand the importance of understanding user behaviour to influence design decisions.</p>
<p>When approaching a design decision, often the common influences are made by budget, client preferences (eg. colour), technical restraints, web trends etc. A common oversight is why the work is happening in the first place &#8211; why is the end user not using the product and making the client more money? How can we encourage the user engage more? etc.</p>
<p>There are lots of helpful tools to explore these questions &#8211; Personas, User Testing, Mental Models, Wireframing, User Interviews, Google Analytics and site monitoring tools etc.</p>
<p>However, at the heart of all these tools are not <span style="text-decoration: line-through;">&#8216;What do you think&#8217;</span> but &#8216;How do you think?&#8217;</p>
<p>I was reminded of this again when Andy showed me a map of Russia from the Cold War era, I&#8217;d never seen Russia as a country from this perspective before. I&#8217;m very familiar with the classic landscape view of the world, even <a title="Google maps Russia" href="http://maps.google.co.uk/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=russia&amp;sll=50.384286,-3.586284&amp;sspn=0.03842,0.111494&amp;ie=UTF8&amp;hq=&amp;hnear=Russian+Federation&amp;z=3" target="_blank">Google use it</a>:</p>
<p><img class="alignnone size-full wp-image-1218" title="Google view of Russia" src="http://www.teamrubber.com/blog/wp-content/uploads/2009/12/Picture-5.png" alt="Picture 5 What do you think?" width="595" /></p>
<p>From this perspective it&#8217;s easy to see how, during the Cold War, Russia appears to be an imposing mass, disproportionate from it&#8217;s surrounding neighbours. However, in the perspective below, it&#8217;s easier to see the surrounding threat from all sides:</p>
<p><img class="alignnone size-full wp-image-1220" title="Russia perspective" src="http://www.teamrubber.com/blog/wp-content/uploads/2009/12/world_war_ii_eurasia-682x1024.jpg" alt="world war ii eurasia 682x1024 What do you think?" width="682" height="1024" /></p>
<p>Indeed, from this perspective it&#8217;s easy to see how Russia is encamped by every major continent with the exception of Australasia. From this perspective it is easier to explore decisions and expectations made, and maybe change our thinking or approach.</p>
<p>The challenge to us as designers, is not to get consumed with the end result to the point that we miss the very questions that start the process.We need to be looking for examples to learn how our users are thinking, what decisions they make and why?</p>
<p>I&#8217;ll finish with some insight from Albert Einstein:</p>
<blockquote><p>&#8220;Innovation is not the product of logical thought, although the result is tied to logical structure.&#8221;</p></blockquote>
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		<item>
		<title>Google tracking failing XHTML validation</title>
		<link>http://www.teamrubber.com/blog/google-tracking-failing-xhtml-validation/</link>
		<comments>http://www.teamrubber.com/blog/google-tracking-failing-xhtml-validation/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 15:32:15 +0000</pubDate>
		<dc:creator>RobinG</dc:creator>
				<category><![CDATA[Developer]]></category>
		<category><![CDATA[code]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[tracking]]></category>
		<category><![CDATA[validation]]></category>

		<guid isPermaLink="false">http://www.teamrubber.com/blog/?p=943</guid>
		<description><![CDATA[Came across an interesting problem today, whilst creating a template for a new website, I noticed that the Google analytics tracking code was failing XHTML validation.]]></description>
			<content:encoded><![CDATA[
<p>Came across an interesting problem today, whilst creating a template for a new website, I noticed that the Google analytics tracking code was failing XHTML validation.</p>
<blockquote><p>&lt;script type=&#8221;text/javascript&#8221; language=&#8221;javascript&#8221;&gt;<br />
if(typeof(urchinTracker)!=&#8217;function&#8217;)document.write(&#8216;&lt;sc&#8217;+'ript src=&#8221;&#8216;+&#8217;http&#8217;+(document.location.protocol==&#8217;https:&#8217;?'s://ssl&#8217;:'://www&#8217;)+&#8217;.google-analytics.com/urchin.js&#8217;+'&#8221;&gt;&lt;&#8217;+'/sc&#8217;+'ript&gt;&#8217;)<br />
&lt;/script&gt;</p></blockquote>
<p>I later discovered that wrapping the script in CDATA tags allowed the script to parse and validate &#8211; happy days!</p>
<blockquote><p>&lt;script type=&#8221;text/javascript&#8221; language=&#8221;javascript&#8221;&gt;<br />
<strong>//&lt;![CDATA[</strong>if(typeof(urchinTracker)!='function')document.write('&lt;sc'+'ript src="'+'http'+(document.location.protocol=='https:'?'s://ssl':'://www')+'.google-analytics.com/urchin.js'+'"&gt;&lt;'+'/sc'+'ript&gt;')<strong>//]]&gt;</strong><br />
&lt;/script&gt;</p></blockquote>
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