Watershed’s Playable City Award captured our collective imaginations from the minute we first heard about it, and so we were delighted to become a sponsor. We’ve been honoured to be a part of the Award as it embodies the coolness of our hometown, Bristol.
Watershed has now announced the winning proposal, Hello Lamp Post. Congratulations go to PAN, Gyorgyi Galik and Tom Armitage, the creative team behind the idea. This is an interactive project that embodies the ‘playable’ ethos. Apparently, every postbox, bench, bollard and storm drain in Bristol has a code on it (who knew?). When Hello Lamp Post is up and running in summer 2013, people will be able to text the code to a certain number to engage those objects in conversation, such as:
Our work is all about cool stuff like this – using technology to connect people with things, governments and each other. We can’t wait to see how Hello Lamp Post will connect people to Bristol in such an imaginative and intimate way. Everyone with a mobile phone will be able experience the project, and find previously lifeless and ignored objects endowed with personalities and feelings.
Roll on, summer!
Tags: bristol playable city, gyorgyi galik, pan studio, playable city award, Team Rubber, tom armitage, watershed