We Are Team Rubber

Yesterday (Wed) Kirk and I ventured into the big smoke (LDN) to witness the Technology For Marketing and Advertising (TFM&A) expo at Earls Court (EC). We attended a number of seminars throughout the day, the first one being held in the aptly named ‘Google University’ (FYI), where we were given a Google goody bag (GGB) and a decent seminar on Google Adwords. Other notable seminars (ONS) highlighted the importance of Pay Per Click advertising (PPC), Search Engine Optimisation (SEO) and Web Analytics (WAncs). One was held by quite a funny Scottish guy (LOL).

Kirk and I both felt that the general level of understanding across the board of both Viral Advertising and just generally strengthening a business through online techniques was still relatively rudimentary for many people. Although the conference highlighted some interesting points and presented some good ideas, we felt like Team Rubber is part of a smaller sect of organisations that are more ‘in the know’ (MIK) and already advanced in this industry. This was probably the most eye opening experience (E-I-EIO) from the day, and certainly not a bad impression to leave with.

Walking around the expo, we were approached by many a sales vulture (MASV), scantily-clad ticket droppers (STD) and endless opportunities to take complimentary sweets and novelty gifts such as chattering sets of teeth (CST) and flasks (F). At one stand there was a Formula 1 simulator, run by a man that could only be described as a mix between Terry Nutkin and David Brent (WTF?). Kirk attempted to beat the fastest lap on the virtual Donnington racetrack (VD), and we were met with Oscar Wild-esque wit from our new pal with verbal gold such as “Stop cutting the grass, we’re saving it for Bob Marley” and “Burn some rubber, baby” (ROFL! LMAO! ROFLMAO! OMG!).

Later in the afternoon we ventured over to Soho, to see the London office at work, and meeting new Rubber recruit Rory along the way. We discussed some new pitches and the conference before heading off to grab a burger ahead of our gruelling 40 hour train journey home.