I love aphorisms.
In emails and blog posts me and Tim have been trying to come up with the most succinct viral definition.
The results:
“If the number of people who are passed the message in one iterative step is greater than the total number of people in the previous step for some period of the campaign then it’s viral”
Tim
“Hear no viral, see no viral.”
Me
One from blogs afar:
“Viral is a thing that happens, not a thing that is.”
Faris Yakob
I concede to Tim’s description even if it isn’t awesomely aphoristic. It opens up a sense of timescales and an idea of measurement, both of which are the scurge of shorter, more hollywood-wit phrasing around “viral” – such as mine and the others doing the rounds..
cool.
the problem with the word viral is that the metaphor is being used weirdly.
something needs to have a viral coefficient of more than 1 to be viral. i think.
anyway – something you would voluntarily share with your friends…works for me…
Right on F and boy I’ve been sharing your thoughts on this. Keep ‘em rolling dude.