We’re lucky enough to be working on this and it’s fab.
Have you seen this 02 ad campaign on billboards, the underground, press, TV, in-store and even online? (for 02 customers only)
Take a picture of the shiny “I” on your phone in any of these surroundings (yes, even online) and text it with the letters ‘NYE’ to 63333 and you’ll receive a reply with the “I” (acting as a door) opening to reveal either a Christmas scene, or an image of The O2 – the latter signifying you are a winner of tickets to one of the New Year’s Eve events at The O2, featuring Elton John, 2ManyDJs (@ matter) and Hed Kandi.
Here’s my humble 2MP attempt:
And here’s one I spotted in Old Street, London:
I hope the image processing technology doesn’t have megapixeltronic aesthetic bias. Actually I do. If I text a picture of Jessica Alba to this number, will it….
