(At b.tween)
Nicole Yershon talk describes moving Ogilvy from ‘analogue to digital’ as being like turning an oil tanker around. This is a candid, fun and interesting observation, but otherwise this post is just an over-extended excuse for me to mention David Ogilvy yet again – it’s fun to think that the guy really did write the book on advertising.
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Although I’ve tried to buy every copy I see (to give to other people, not because I’m a weird book-collecting freak surrounded by piles of paperbacks), you may find Amazon has a couple new and used – if I don’t get there first.
Watch out for those nasty nasty Amazon new and used shipping charges though; £2.75 for each copy I buy, even if it’s from the same seller. That’s unfair and unjustifiable and I buy less books as a result. Amazon are you listening? – you’d make more money if you changed your shipping policy.
(Live event blogging – how shiny and digital is that?)
*Fewer* books. You buy fewer books as a result. I hate rules.