Useful blog piece on hard metrics and anecdotal evidence for the value of social media. Via Power Shift – Social Media Blog
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Knowing how to make careful use of both measured and anecdotal evidence is important.
Things that can be objectively measured meaningfully *should* be measured, and decisions should be based on that hard evidence.
Where objective measurement is either *very difficult*, or conceptually *not possible*, anecdotal evidence is a powerful input to decision-making.
