Online Advertising Outpaces (UK) TV Spend
Ofcom is reporting that UK online ad spend (£2.8bn) is now ahead of mainstream TV ad spend (£2.4bn). Online spend is also six times larger than radio, and more than outdoor and magazine spend combined.
Ofcom is reporting that UK online ad spend (£2.8bn) is now ahead of mainstream TV ad spend (£2.4bn). Online spend is also six times larger than radio, and more than outdoor and magazine spend combined.
