Interesting: survey results suggest 85% of US adults think companies should interact with customers through social media sites.
This makes good sense to me. We try to cut through web 2.0 hype to find what works for our clients and end users, and we think social media works well.
Our opinion research unit has developed tools like Opinion Tracker to find out what people say in the places where conversations happen online.
Meanwhile our advertising campaigns are all designed to work brilliantly with social media, using widgets sharing and bookmarking tools.
If you’re looking for more background, we’re finding that books like the Cluetrain Manifesto are increasingly relevant (despite Cluetrain being nearly ten years old). In fact, we’ve found it so useful on conversations that we’ve sent copies to lots of friends in our twice-yearly ‘book club’ mailing. If you got a copy, hope you enjoyed it (and passed it on!).
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