Through Rubber Republic’s Viral Manager tracking service, we track millions of viral campaign interactions and collect huge amounts of data on the users who interact with our campaigns. Our team use this info to develop great campaigns.
Slowly over time we’ll be open sourcing this information to help other marketers plan and commission the most effective campaigns.
The first bit of information we’ve opened up is on the usage of Flash versions amongst web users. If you’re commissioning a flash-based viral campaign, you need to know what flash version to specify, otherwise people may not be able to see your viral.
You can use our handy free stats to help you plan your viral campaign. » Check them out at ViralManager.com.