I ordered some pin-badges the other day. I ordered them from a company called Awesome Merchandise, and with great ease my badges duly arrived on my desk in good time. So my e-commerce experience was everything you’d expect from a company called Awesome Merchandise – and more. As in my package, alongside my badges came two simple pieces of promo material: a thank you card, and a sticker.
I was really taken by the thank you note and sticker, as they gave a sense of personality to a company selling pretty commoditised goods. Through this small gesture and at little cost, they’d become socially awesome.
And it isn’t just me who thinks this. As last night on the tube, I randomly saw a guy with an Awesome Merchandise sticker on his guitar case. So it looks like by dint of their little sticker and thank you note they’ve gone viral (a bit).
