Social Media | We Are Team Rubber

Posts Tagged ‘social media’

Blogging FTW!

ally stuart - January 6th, 2011

Now competitive blogging is not really something I have encountered before, until I saw a report compiled by the Ministry of Insights entitled ‘Who are the Best Agency Bloggers in Bristol – 2010?’.

Our Team Rubber blog has been ranked #1 out of 152 of the Bristol Media companies included! Now we need to note that this is only part one of the report and is the quantity based section (we had 109 posts), but it’s still good to win when you didn’t know you were competing!

This started a little inter-agency rivalry with Gez (from Delib) noticing that they had posted 140 times in 2010, so could actually have beaten Team Rubber. Over at the Viral Ad Network we managed a lowly 101 posts, and Rubber Republic is yet to comment

Personally I find that regular blogging is a tough task to maintain – client work always seems to get in the way! But I do think its worth trying to be disciplined. At VAN we find that blogging, alongside other social outreach, is a great way of generating new business and attracting relevant people to our site.

I’ll leave it at that before I type myself into a New Years Resolution!

Tags: blogging, Bristol, bristol media, social media, Team Rubber, Win
Posted in Advertising, Bristol, We like this | No Comments »

Online Marketing Show 2009

Jenny Hardy - July 1st, 2009

Largely the show was geared up for large companies with marketing departments, who wish to explore and learn new ideas. That’s not to say there were not nuggets of interest and new things to learn.

Despite at some times unbearable heat, Adam and I managed three talks and a look around the stands.

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The most interesting talk was by Amelia Torode, Partner and Head of Digital Strategy at VCCP. Amelia discussed the “Compare The Meerkat” campaign. Amelia highlighted the big change from traditional Ad campaigns where it was important to make them ‘sticky’ to remain in the consciousness of the audience, now a successful social media campaign is about ‘Spreadability’.

Love or hate Aleksandr Orlov, follow him on twitter or be his friend on Facebook. The core idea and strong narrative spread across platforms, was key to the success and charm of the campaign. One problem was due to issues with measurability. I have a good guess that many agencies and clients have similar issues with social marketing.

Although Compare the Market had measurable success, with its positioning in the market and many other benefits i.e. increased sales, increased traffic and reduction of costs etc. There is little research and evidence that consumers engaging with social media campaigns will necessarily engage with the product. Will being friends with Aleksander make you a customer of Compare the Market?

Amelia will be starting a research project with the IAB. I will be very interested in the results, as will many others.

There was a general consensus throughout the talks, that good conversations start with questions, so in the words of Adam “ Interesting! How you can’t kill the meerket? What could be the end strategy?

Tags: Aleksandr Orlov, Amelia Torode, Compare The Meerkat, facebook, marketing, Olympia, Online, PR, social media, spreadability, sticky, twitter, VCCP
Posted in Advertising, Doing Business in Public, Events | 4 Comments »

Cluetrain predicted this….

Kirk Hullis - September 11th, 2008

In Cluetrain, one of their first examples of where the web will take us is about a car dealership that offers shoddy service getting bad publicity online and their business suffering as a result of online conversations. Word gets around.

WOM legend insists that a good experience will be shared with 5 friends whereas details of a bad experience will be shared with a circle double the size. This blog article on Influential Marketing
looks at steps you can take to limit damage from a ‘blog crisis’ (NB- Prevention is better than cure!)

On seeing this I had wanted to put this onto the Rubber Republic blog, but think the article is probably pertinent to all our companies.

In short, here’s what Rohit suggests: