We Are Team Rubber » viral advertising http://www.teamrubber.com Team Rubber talks on the Internet in a blog Wed, 08 Sep 2010 17:16:13 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 We Made it to Number 1! http://www.teamrubber.com/blog/we-made-it-to-number-1/ http://www.teamrubber.com/blog/we-made-it-to-number-1/#comments Thu, 05 Mar 2009 15:36:50 +0000 jennyh http://www.teamrubber.com/blog/?p=433 Congratulations to the team! A mix of good content and hard work has been getting us some awards for our Rubber Republic YouTube channel. This week we’ve made it to number 1 most viewed UK channel, Gurus!
picture 76 We Made it to Number 1!

]]> http://www.teamrubber.com/blog/we-made-it-to-number-1/feed/ 0 The Reddit Algorithm http://www.teamrubber.com/blog/the-reddit-algorithm/ http://www.teamrubber.com/blog/the-reddit-algorithm/#comments Fri, 04 Jul 2008 21:58:47 +0000 Tim Wintle http://www.teamrubber.com/blog/?p=148 As a developer working on the Viral Ad Network (our advertainment network), and viral video search engine viral sauce (and with a recent MSci in Maths – so excuse the equations), I’ve worked on a fair share of social media ranking algorithms, so I found this discovery of the algorithms behind some of the top social sites very interesting. These are well sourced, and very informative to anyone in the middle of a viral seeding campaign. Here is a perfect example:
Reddit:
let

t = (t1 – epoch)

(where t1 is the time the post was made)

let x be the number of up votes minus the number of down votes.

Then,

let y be:

  • 1 if there are more up votes than down votes,
  • -1 If there are more down voets than up votes,
  • 0 if there are the same number.

Now Let

z = max({x,1})

And We Have

ranking = C log10(z) + yt1

Where C is a constant (C = 45000).

You can find more algorithms in this great article.

]]> http://www.teamrubber.com/blog/the-reddit-algorithm/feed/ 0 Guv’na, oi, Dog & Bone, Walford, Chimney Sweep, Bleedin’ ‘eck etc… http://www.teamrubber.com/blog/guv%e2%80%99na-oi-dog-bone-walford-chimney-sweep-bleedin%e2%80%99-%e2%80%98eck-etc/ http://www.teamrubber.com/blog/guv%e2%80%99na-oi-dog-bone-walford-chimney-sweep-bleedin%e2%80%99-%e2%80%98eck-etc/#comments Thu, 14 Feb 2008 17:42:39 +0000 iano http://www.teamrubber.com/blog/?p=101 iankirk1 Guv’na, oi, Dog & Bone, Walford, Chimney Sweep, Bleedin’ ‘eck etc...

Yesterday (Wed) Kirk and I ventured into the big smoke (LDN) to witness the Technology For Marketing and Advertising (TFM&A) expo at Earls Court (EC). We attended a number of seminars throughout the day, the first one being held in the aptly named ‘Google University’ (FYI), where we were given a Google goody bag (GGB) and a decent seminar on Google Adwords. Other notable seminars (ONS) highlighted the importance of Pay Per Click advertising (PPC), Search Engine Optimisation (SEO) and Web Analytics (WAncs). One was held by quite a funny Scottish guy (LOL).

Kirk and I both felt that the general level of understanding across the board of both Viral Advertising and just generally strengthening a business through online techniques was still relatively rudimentary for many people. Although the conference highlighted some interesting points and presented some good ideas, we felt like Team Rubber is part of a smaller sect of organisations that are more ‘in the know’ (MIK) and already advanced in this industry. This was probably the most eye opening experience (E-I-EIO) from the day, and certainly not a bad impression to leave with.

Walking around the expo, we were approached by many a sales vulture (MASV), scantily-clad ticket droppers (STD) and endless opportunities to take complimentary sweets and novelty gifts such as chattering sets of teeth (CST) and flasks (F). At one stand there was a Formula 1 simulator, run by a man that could only be described as a mix between Terry Nutkin and David Brent (WTF?). Kirk attempted to beat the fastest lap on the virtual Donnington racetrack (VD), and we were met with Oscar Wild-esque wit from our new pal with verbal gold such as “Stop cutting the grass, we’re saving it for Bob Marley” and “Burn some rubber, baby” (ROFL! LMAO! ROFLMAO! OMG!).

Later in the afternoon we ventured over to Soho, to see the London office at work, and meeting new Rubber recruit Rory along the way. We discussed some new pitches and the conference before heading off to grab a burger ahead of our gruelling 40 hour train journey home.

]]> http://www.teamrubber.com/blog/guv%e2%80%99na-oi-dog-bone-walford-chimney-sweep-bleedin%e2%80%99-%e2%80%98eck-etc/feed/ 0 Shipping News: Viral Ad Network http://www.teamrubber.com/blog/shipping-news-viral-ad-network/ http://www.teamrubber.com/blog/shipping-news-viral-ad-network/#comments Thu, 03 Jan 2008 15:40:13 +0000 kirkh http://www.teamrubber.com/rubber/?p=60 We’re just launching our Viral Ad Network system, a premium, managed service to help publishers who are asking “How can I make money from my readers by publishing quality viral content?”

The Network will provide a new, more interesting, more clickable source of ad revenue for blogs and sites by sending site owners great viral content tailored specifically to their audience.

To accompany the site’s launch, we’ve put together a series of videos on topics such as ‘How to monetize my blog or portal’: the clip below, for example, tells you why and how to go about signing up to the Viral Ad Network. If I’m a site owner and I want to make money from my subscribers, I need to have a watch of the clip or just get straight over to the Viral Ad Network site and sign myself up!

How to join the network

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