Update on the Volvo Truck game I posted a while ago. I’m following this story because:
1. I like big trucks.
2. We’re interested in non-obvious brands and organisations using social media intelligently (and people talking successfully to a niche audience).
3. Big Lorry Blog is an interesting success story of a print magazine creating a strong online following through good blogging.
The World’s Strongest Truck, the Volvo FH16.700 has attracted 1.2 million players on its website computer game. Biglorryblog says have you had a go yet? – via BigLorryBlog: “”
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on Friday, April 3rd, 2009 at 12:29 pm and is filed under Bristol, Media Mini Moguls, Misc.
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