From Paul Armstrong: 10 things about social media you should know and pass on to your client.
I can’t argue with a single one of ‘em; here’s Number 6 for your pleasure:
“6) The new content ecosystem is about earning trust to continue the dialogue not get in the door and push, push, push. What are you adding to the conversation?”
Nicely stated, the rest are equally pithy; check ‘em out.
BBC News has nice coverage of what consumers would cut spending on during the downturn. Interesting choices. Report based on an Ofcom survey. Nice graphs charts
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PwC Report: Digital Ad Spend Will Grow, But Overall Market Will Shrink; analysis at paidContent:UK
Our Matt Golding is talking at two events at Rushes Soho Shorts festival tomorrow.
One is the Encounters Contentertainment talk (Soho Film Lab, 13:00) which is a private event invite only for ad industry creative directors chaired by Colin Marrs, editor of digital at Campaign (see above flyer).
The other is a public event on the future of short film at Apple Store Regent Street from 5pm – 7pm.
Details:
CONTENTERTAINMENT ’30 SEC LATER DEBATE’ (Vicky, Matt, Irfon & Adam)
12am – meet at the Soho Film Lab, 8-14 Meard Street, London W1F 0EQ
http://streetmap.co.uk/map.srf?x=529623&y=181041&z=0&sv=W1F+0EQ&st=2&pc=W1F+0EQ&mapp=map.srf&searchp=ids.srf
1pm – start
3pm – finish
APPLE iStore ‘The Future of Film’ (Matt speaking, Irfon chairing)
4.30 – meet up at the Apple iStore, 235 Regent Street, London W1B 2ET
http://www.apple.com/uk/retail/regentstreet/map/
5.00 – start
7.00 – finish
It’s outlined on the Apple website – http://www.apple.com/uk/retail/regentstreet/
GENERAL MAP
See the map on page 71 of the Soho Shorts brochure – http://quicktime.rushes.co.uk/2009_rssf_web.pdf
Nice, readable interview with Guy Kawasaki about PR and suchlike. Kawasaki was on the original Mac team and appears to be a generally nice sort of chap.
Largely the show was geared up for large companies with marketing departments, who wish to explore and learn new ideas. That’s not to say there were not nuggets of interest and new things to learn.
Barely freshly shaven from his appearance on the BBC Today programme, Matt was kindly invited to talk a few things viral in front of Sky News cameras yesterday. It was through fortune in our safe office surroundings that he was spared the tomfoolery of background dancers (see video – poor Saatchi & Saatchi!).
This was all in aid of T-Mobile’s latest 7000 person “Hey Jude” singing flash mob in Trafalgar Square (with token popstar Pink plunked in the middle). Through press attention and popstar power alone it’s being talked about to buggery, yet you can’t beat the authenticity of the original which made us all smile and share somewhat.
Useful blog piece on hard metrics and anecdotal evidence for the value of social media. Via Power Shift – Social Media Blog
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Knowing how to make careful use of both measured and anecdotal evidence is important.
Things that can be objectively measured meaningfully *should* be measured, and decisions should be based on that hard evidence.
Where objective measurement is either *very difficult*, or conceptually *not possible*, anecdotal evidence is a powerful input to decision-making.
Useful article from this week’s Economist about how the economic downturn is affecting marketing strategies. Final three paragraphs very interesting – snippets below.
“Interest in things such as green products and healthy foods will continue to grow in a post-crisis world, but customers will be less willing to pay a premium for them, and will demand more value for money when they do.”
“The downturn will also accelerate the use of social media, such as blogs and social-networking sites, by consumers looking for intelligence on firms and their products [...] Social media make it harder for brands to pull the wool over consumers’ eyes, but they also offer canny companies a powerful new channel through which to promote their wares and test new products and pricing strategies.”
“…this recession has triggered a wholesale reappraisal by shoppers of the value that their habitual brands deliver. The winners will be those that adapt intelligently to the new reality. The losers will be those who think they can win simply by telling consumers to ‘Want It!’”
