At VAN HQ we LOVE ice cream. Fact. So at SXSW this year it was pretty darn cool to meet the overly awesome *Ice Cream Man* – someone who loves ice cream even more than us.
The Ice Cream Man has (aka Matt Allen) has decided to dedicate his life to ice cream, living the ice cream dream – or as he puts it “Slingin’ the cream. Livin’ the dream”. Now that’s awesome
The genius thing about the Ice Cream Man is that he’s turned giving away ice cream into a business. What’s even cooler is that he’s created an *ice cream powered ad network* – a totally genius idea, turning ice cream into a form of media – as with each ice cream he also gives away flyers / posters for nice and friendly brands.
A key to the success of his ice cream powered network, is Ice Cream Man’s partnership with Ben and Jerry’s – who donate all the ice cream for free, and without whose ice cream I daresay Ice Cream Man would merely be *Man* (ice creamless).
So hats off to Ben and Jerry for supporting such an awesome concept, and here’s hoping The Ice Cream Man can navigate his way across the Atlantic and do a tour of the UK for the summer months . . .
Check out the Rubber + VAN team meeting Ice Cream Man:
And Ally and Alex loving the Ice Cream Man a little too much:





































