New from Rubber Republic, here’s a charming little film we’ve made for the Radio 4 Today Programme.
It’s great to do work that reinforces the connection between people who’ve got a product or brand, and their existing customers. Sure, it’s about repeat business and loyalty, but it’s also about building up a brand that people appreciate and want in their lives.
Also, sounds cheesy, but I love the Today programme, and I love working on things I love….Lego, can we help you?
How’s this for a timely story? Our Rubber Republic wing has been commissioned by Paramount and MEC Global to run an online PR campaign that will fuel anticipation of the latest release in the iconic ‘Friday the 13th’ series of horror movies.
The purpose of the campaign is to start online conversations about the film, which hits cinemas across Europe on Friday 13th February — that’s today, folks! The campaign’s focused on five major European territories: the UK, France, Italy, Germany and Spain (EFIGS to the ITKs).
We’ve been equipped with a provocative and interactive viral film to get people talking: http://www.travelwithus.tv. In the clip, you join a ‘live’ webchat with a slightly fearful lady backpacker before she is, ahem, *cut off*. You can also customise the clip to send a delightful personalised message straight from Jason to your friends — or enemies.
The campaign follows the good work we did last year with the viral promotion for Paramount’s ‘Tropic Thunder’. We’ve also been engaged to undertake a major online seeding campaign for the hugely anticipated ‘Watchmen’ which is released in cinemas next month.
Rory reckons: ‘Paramount are pioneering what can be done within digital social-media and viral channels. They have recognised that the film can start well before the viewer gets to cinema – it’s very exciting to be part of this when we can offer people genuinely engaging content.’
Update: YouTube appear to have listened to users’ comments, and made a second update in a day – the search box now only displays when you hover over the video.
Here’s what it looks like:
Understandably, many people might want to remove this “feature” – so here’s how:
(The YouTube api has been updated to mention this, so it appears to be a supported method)
The video should now look like this:
Code:
<object classid=”clsid:d27cdb6e-ae6d-11cf-96b8-444553540000″ width=”425″ height=”344″ codebase=”http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0″><param name=”allowFullScreen” value=”true” /><param name=”allowscriptaccess” value=”always” /><param name=”src” value=”http://www.youtube.com/v/4Cq4O_z5Blo&hl=en&fs=1&showsearch=0″ /><embed type=”application/x-shockwave-flash” width=”425″ height=”344″ src=”http://www.youtube.com/v/4Cq4O_z5Blo&hl=en&fs=1&showsearch=0″ allowscriptaccess=”always” allowfullscreen=”true”></embed></object>
I’m sure some people will find that useful when they look at their blogs today …
Tim W
Another successful year for Bristol’s Short Film Festival, ‘Encounters‘, has been and gone which I attended as a member of the audience and as a volunteer. Encounters saw in its 14th year with style and showed off some fantastic shots from around the globe.
For all of you that are dying to know who the winners were and haven’t gotten around to searching for them, I have made a list below:
INTERNATIONAL JURY AWARD
DENNIS
BEST OF BRITISH AWARD
SEPTEMBER
SOUTH WEST SCREEN AUDIENCE AWARD
LEAVING
CHILDREN’S JURY AWARD
OFFICE NOISE
DEPICT! AWARDS
ENOUGH
BREAKING THE MOULD
WHAT’S VIRGIN MEAN?
UK FILM COUNCIL AUDIENCE AWARD
SKHIZIEN
4MATIONS INTERNATIONAL NEWCOMER AWARD
OUR WONDERFUL NATURE
NAHEMI / KODAK PRIZE FOR CREATIVE FILMMAKING
STAND UP
I have to say one of my particular favorites had to be ‘Our Wonderful Nature’ and to my delight it is on YouTube (whoop whoop), so check it out and enjoy the matrix fighting water shrew.
Why not join 3,157,804 other people and find out important news-facts including ‘Dogs: Friends or Foe?‘, and ‘Babies: Controlled by Aliens?‘.
The Kensington Report is a rubberductions production for Heavy.com
