We’ve put together a handy article for UTalkMarketing: How to make a killer viral marketing video. 5 Top Tips from Rubber Republic.
It’s a nice summary of what we’ve learned in the last ten or so years. Cheers – Andy
Archive for the ‘Media Mini Moguls’ Category
Tom Fishburne – “Corporate Twitter”
Andy Parkhouse - October 21st, 2009You may have seen seen this before… tickled me even if I don’t believe Twitter (great tool by the way) will save the world (or even business).
Twitter of course excels at short succinct messages. So do cartoons. Me, I’m hoping for the cartoon equivalent of Twitter. I would use it to Kill Birds. There’s a free web-app idea for someone. Let me know when it’s done…
At last! YouTube rolls out comment search
Ben Witnall - October 19th, 2009Here it is: http://www.youtube.com/comment_search
Now you can monitor all the LOLs and WTFs to your heart’s content…
Thanks to Mark Pack
NLA vs PRCA on charging for weblinks – round two : PR Bristol
Andy Parkhouse - October 19th, 2009I posted earlier in the year about some madness from the Newspaper Licensing Authority who are proposing to charge agencies a fee for sending urls to clients.
Fair revenues for publishers is just fair; but having my arm twisted up my back by a dying industry and their army of lawyers…that I do not like.
Lis Anderson from Corixa has an interesting update on this story: NLA vs PRCA on charging for weblinks – round two : PR Bristol (Thanks to Caroline at Bristol Media for the link
On The Web, Social Media is Just Media
Andy Parkhouse - October 7th, 2009Pithy comment from Adam Tinworth:
Officially bored of the phrase “social media” now. I’m just going to call it “media” and everything else can be “anti-social media”.
Outliers
Andy Parkhouse - September 18th, 2009Recently some silliness was going on in one of my favourite web forums. Toys were thrown from prams, names were being called, it was all very exciting, but only for drama whores, so being community-minded I went looking for something about internet dramas to remind people to stop with the unacceptable behaviour.
Along the way I found this chart, which is fun, probably just about accurate, and dovetails into an ongoing debate / development project / rolling bunfight we’re having about tracking and measuring opinion.
Found via Skeptobot: Comic #01 – Internet Drama
The chart is drawn as a bell curve. Can it be replotted as a power law?
Video screens hit paper magazines
Andy Parkhouse - September 17th, 2009BBC NEWS | Technology | Video screens hit paper magazines
(Posting stories found on the front page of BBC News may not be the most insightful or inspired blogging, but I found this story interesting.)
How Pixar Fosters Collective Creativity
Andy Parkhouse - September 17th, 2009Here’s Ed Catmull of Pixar talking about creativity at Pixar. It’s a nice sunny day, so why not have a read?
For more on Pixar, Lucas Film, and how a small group of bright people re-invented the whole film industry, try this book.
One of About Five Thoughts on Twitter
Andy Parkhouse - September 4th, 2009I don’t tweet. Maybe I should. I was thinking about that this week, then John Humprys stepped both feet first into “Twitter Gate”, and the co-incidence was serendipitous. I have about five small thoughts on Twitter. Here’s one of them.
I was there for the ‘blog revolution’. I had a Blogger hoodie; I gave Blogger $50 for Blogger Pro – and wrote them complaints when the service collapsed on a daily basis (”I’ve paid actual money for this, dammit, give me blog-foo Evan”).
What did I do in the revolution? Capture some tanks? Storm the Bastille? Well I wrote some ‘proper’ blog posts: personal, insightful pieces of 300 or 500 words, with links and references and witty asides, probably read by an audience of none, not even my mum on dialup. Then I dropped in lots of link-blogging and – joining a general outpouring of tedious blogger guilt – I felt guilty about it, because in the prevailing wisdom of the time (the long-ago era of, my gosh, 2003) simply posting a URL with a one line comment wasn’t “proper blogging” in the world of the blogistas. It was lazy. It was impersonal and uncreative. It simply wouldn’t get you enough followers. Your Technorati ranking might suffer. You weren’t playing by the rules. You were a nasty sneaky dirty link-blogger who would undermine the revolution, and you probably used Windows, and Photo Bucket not Flickr, and IT WAS ALL GOING TO BE YOUR FAULT WHEN BIG MEDIA WON.
And then (hello Twitter) link-blogging is acceptable again. And it turns out that we’ve always been at war with Eastasia. So goodbye guilt, hello sunshine. I don’t tweet. Maybe I should.
I like
Ben Witnall - September 2nd, 2009What? I’m a busy boy – I don’t have time to write fully-fledged blog posts or go searching the internet for statistics…
