I never thought I’d hear Chris Moyles talking about “consultation” – but he did just that in his breakfast show last week.
As a brand of research activity consultation rates pretty low in the general public’s perception – with most people associating consultation exercises with village halls, weak coffee, stale biscuits, and even staler conversation.
So it’s nice to see the self-styled “Saviour of Radio” bigging up the BBC Trust’s latest consultation exercise - and putting some real energy into it. Maybe this is because this isn’t a village hall-styled consultation – but instead an easy-to-use e-consultation without a stale biscuit in sight.
Perhaps as Chris Moyles has now established himself as the Saviour of Radio, he should be looking to move on to save other communication channels. “Chris Moyles Saviour of consultation” has a nice ring to it (ish)?!
N.B. this post about online consultation was first written on Rubber Republic’s viral marketing blog @ Brand Republic
