Archive for the ‘Shipping News’ Category

Crowds keep your sysadmins awake

Richard Barrell - March 3rd, 2010

We host a number of clients’ websites for them on our own servers. It’s convenient and it saves a lot of deployment headaches, since we know our machines like the backs of our hands.

Yesterday was one of those days.
Server load. Flat until yesterday, when a big spike appears. Another spike appears today.

This chart shows the load average for one of our webservers. It’s – roughly – a measure of how busy the machine is at any given time. As you can see, one of the sites being hosted by that server suddenly started getting hammered around lunchtime yesterday. All very exciting.

If that weren’t excitement enough, the load surfaced a concurrency issue in the site, which had lain dormant until that point. It wasn’t causing data corruption (thankfully – professional ethics would require that I commit seppuku right now if it had), but it was slowing the site down and causing exceptions to get returned in full sight of innocent users.

Cue an immediate dive into the sources to find out what was wrong. By seven o’clock we’d tracked down the issue and designed and tested a viable fix, which both sped the site up and made it possible to spread the load to a second server. Too late for the initial flood, unfortunately, but in plenty of time to help the second wave of visitors which started up this morning.

The final numbers aren’t in yet, but it appears that we’re seeing even more responses today than we did yesterday – and the servers are holding up far more smoothly, with much better response times. It’s stressful when the sky falls in on your head all at once. You feel more alive afterwards, though, for having survived it.

Incidentally, the above graph was generated by Munin, a truly beautiful piece of software. It’s like a heart monitor for servers.

Delib’s Dialogue App makes debut at GSA webinar

Ben Witnall - February 26th, 2010

We were excited this week to have the opportunity to introduce Delib’s Dialogue App to a whole bunch of US government staff at a GSA webinar. It was slightly strange talking to an audience that you can’t see or hear but I think it went well. We set up a demo especially for the occasion – check it out at http://www.dialogue-app.com/gsa-demo

You can also take a look through our slideshow if you want:

Hopefully, it got people thinking about how they can use the internet to improve their decision-making/policy processes anyway :)

The Dialogue App is another cool thing built in the open source web framework Plone.

Prefer to spell it Dialog App? We’ve got you covered :)

How to make Mac Keynote presentations smaller? Top tip – Default to JPEG…

Matt Golding - February 21st, 2010

Is your Keynote programme being a big fat c*ck pain in the neck?

At Team Rubber most of us use Mac’s all day every day. Ever use the Shift + Apple + 4 screenshot function? We all do. Ever noticed how sometimes Keynote presentations suddenly inflate in size to make you think “Have I accidentally embedded the Beatles back catalog?”.

Well this seems to be one of those ridiculous quirks of macs. It seems to be because the screenshots on a mac create PNG files. And when you embed PNG files in Keynote they for some reason become huge. Upwards of 30Mb. Bit rude to e-mail.

So the solution is to make your mac take screenshots as JPEG’s. And its really easy.

1: Go to Application -> Utilities and open Terminal.

2: Copy and paste this line of code (minus the arrows) in and hit enter.

>> defaults write com.apple.screencapture type jpg

3: Restart your computer.

Voila – your computer takes screenshots as JPEGs and Keynote stops being such a pain = <10Mb presentations.

That has to be my geekiest blog post ever. I hope its useful. To balance the internet Karma here is a picture of Keith Richards.

Keith

Keith

iFeatures blogs launch

Matt Golding - February 16th, 2010

The iFeatures blogs (which we’re in the finals of) have launched over at the iFeatures website. Check out our team blog here and all the teams in the iFeatures final here.

Our project is called “The Bristol Job” and is a family heist movie about an 11 year old girl who discovers her parents are too poor to pay for her last school trip so decides to rob a bank with her two best friends.

C08FEEA7 45B7 45AB 802B E6EC7612688A iFeatures blogs launch

iFeatures Kick Off

Matt Golding - February 3rd, 2010

The last few weeks have been a little busy! I entered the iFeatures competition months back but wasn’t aware I was on the scheme until last week when I got a call asking me to meet a writer and producer who had got through to the final 12 without a director. I had had a project in the final 25, which didn’t get through, but the panel wanted me to meet these two (Nick Pitt and Carol Noble) to discuss whether I would be suitable for their project. After a hasty meeting and a weekend of phone discussion I was on board.

I’ve just returned from the kickoff of the iFeatures development process. Two days of intensive workshops in Bristol with much more experienced industry writers, directors, producers and distributors coming in to give feedback on our projects and advice on how to get them to the next stage. These workshops can be a bit gruelling. The teams in the final 12 all have hefty experience in the film world (albeit in very varied guises) and I think there was a general sense of apprehension at the start of the two days as everyone must have experience of similar “development” workshops that can either be tiringly spirit crushing or annoyingly useless.

We shouldn’t have worried. It was great. In fact a number commented that if this two days was all they got out of the project, having had some great advice and tips, that would probably make the effort worthwhile.

But there’s lots more work to do. So it was to the organisers and speakers (including Laurence Coriat, Asif Kapadia, Lawrence Gough, Peter Ettedgui, and David Shear from Revolver) credit that everyone was left feeling charged and energised, as we’ve all got a lot of work to do getting our projects in shape for another round of pitching in mid March.

Tips on how to blog to optimise the SEO of your website

Chris Quigley - February 1st, 2010

We all blog in Team Rubber, and one thing we need to understand is the value of our blogging from a commercial perspective.  Blogging isn’t just for fun, or for team knowledge-sharing, it should also be for “world sharing” – i.e. optimising the blogs / sites we post to so that the rest of the world can find them more easily – and we sell more stuff to the right people ; – )

So this blog post gives some quick tips and advice for SEO-newbies into how blogging can be used to optimise the SEO of your website, making sure it has the best chance to go viral (and be found).

Some SEO basics

  • – Google loves relevant content
  • – Google loves well-structured content
  • – Google loves very focused content
  • – Google loves content that is loved by other people (i.e. content that is linked to)
  • – Google loves content that is loved by popular people
  • – Google loves content that is connected to other popular people

What this means when you blog – 11 tips on optimising for SEO

  • 1) Write content that is very focused and relevant.
  • 2) Make sure your blog post has a tight focused title – always thinking “what terms / question / phrase would someone search for?”  For example, if you’re wanting to target keen bloggers, then they’re always interested in finding out “how to optimise the seo of my blog” – so give it as the title of your post!
  • 3) Make sure that the link of the blog post (which is often auto-generated from the title of the blog post) contains the relevant search terms.
  • 4) Make sure the opening paragraph repeats those key phrases – as the opening 30 or so words are the ones are judged as being particularly important.
  • 6) Keep repeating key phrases and terms throughout the blog post, and remember to do the relevant linking.  Don’t go over board though – as this may look like SPAM to Google’s bots.
  • 7) Include other relevant content in your blog posting – so maybe include a relevant YouTube video, or post a relevant (and tagged) image.  This all adds to the richness and relevance of the blog.
  • 8) To show your blog post is connected and influential, drop is some links to other more influential sites.  e.g. You may link to the Brand Republic site, if you’re talking about advertising – to indicate that you’re connected to other sites.
  • 9) Once you’ve written your blog, make sure it’s linked to by other sites.  N.B. the more influential the site linking to you, the better.  So for example, Digg the blog via Digg.com, or link to the blog from another blog – e.g. the Team Rubber blog.  To do this you might do a weekly blog round up of the best Team Rubber postings.  You should also obviously Tweet the post – to optimise the opportunity for the blog being picked up by others.
  • 10) Finally – remember to write interestingly and well.  After all, much of the success of your blog post will be down to the how people enjoy and share your blog / content.  If people think it’s great, then they’ll do the link sharing for you!
  • 11) Finally #2 – consider how someone might find your post out of context, and make sure it ends with the right kind of call to action – e.g. you might write an end line along the lines of “If you’re interested in this, then you may be interested in the Viral Ad Network, which provides great fun ads for the best blogs and sites.  Check it out our Viral Ad Network here!

N.B. these tips were first posted on the Viral Ad Network blog, giving tips on how to optimise the SEO of your blog.

Team Rubber “virtual election hustings”

Chris Quigley - January 28th, 2010

So this afternoon Paul Smith – the Labour Party prospective parliamentary candidate for  Bristol West – popped in to say hi, following our debate last week on “the internet and elections”.

Chatting to him got me thinking about how we should maybe run a Team Rubber election hustings in the run up to the forthcoming election.  A simple suggested format could be us running a 3-way virtual husting where we get each of the candidates to film a 90 second speech, put it on YouTube, and then maybe link it into Twitter with hashtags, and get the local community to ask questions.  We might even include a vote – though maybe the voting might overtake from the more important aspects of the discussion.

Anyway – there’s a thought.  We could even roll the idea out as a wider-platform, and run hustings around the country???

Paul Smith @ Team Rubber HQ

Paul Smith @ Team Rubber HQ

Following over 150 people? Then you’re not listening

Tim Wintle - January 25th, 2010

Interesting news today as a Oxford university researcher who’s pointed out that the human brain is only capable of dealing with 150 social relationships.

Robin Dunbar, the researcher involved, is the namesake of “Dunbar’s number” – suggesting our neocortex is only capable of managing a maximum of 150 social connections.

According to several news reports, he’s currently studying social networking sites such as facebook, and preliminary results suggest that they show exactly the same pattern.

So what about people who follow thousands of people on twitter? Well his work seems to suggest that those people simply can’t be listening to the majority of them – although there may be up to 150 people (including contacts not on twitter) who they have a real social connection with.

The beginning of the end for IE6?..

Nick Dymond - January 18th, 2010

Finally. Well, if not in the UK, then in Europe at least:

http://www.guardian.co.uk/technology/2010/jan/18/uk-internet-explorer-china-google

It’s worth noting that if the Chinese manage to eradicate IE6 then they are truly more powerful than we ever could have imagined!

(Thanks to AntG for the heads-up)

3D comes of age…

Matt Golding - January 17th, 2010

I went to see Avatar for the second time on Friday night. The first time I saw it left me so awed I had to go and experience it again.

There are many people saying good things about the film at the moment, but for me, the thing that has impressed me most is the way the film has pioneered a sensible use of 3D, and seems to have finally overcome what I see as the cack handed use 3D has been put to over the last 10 years. And massive hat tip to Cameron for pulling off such a massive achievement. Both visually and technically, this film is such a leap forward that it’s quite likely only a person who bullies girls into filming in cold water for 5 hours would have the lack of regard for what everyone around him was telling him to pull it off.

Anyone who knows me and has entertained a film geek dialogue about 3D with me over the last 18 months will have heard me getting hugely frustrated at the way directors have been using this oddly retro-future technology. The idea that I want to have things thrown at my head when I go to see a film fills me with a kind of questioning concern for exactly what kind of human understanding I share with these directors (not to mention the idea that having things thrown at my head is in any way “more immersive”, given it normally makes me check that I am in fact safe, sitting in a cinema, and not in fact experiencing a story first hand). This is before I get on to the way directors seem to think that giving me the full range of depth of field available to their grubby mits is going to please me. Personally I’ve been a huge admirer of the fairly basic directorial technique of guiding audience attention using focus ever since I first experienced a movie, because it feels so natural and so similar to the way I experience the world when using my own eyes. When given a 3D image in which every plane is in focus, so I can let my eye wander from foreground to background without any real concern that I might find any of it a little blurry, I find myself checking out details that are in no way pivotal to the story and missing important bits. I feel like I’m watching bad theatre where the set designers deserve as much credit as the writer or director, and end up getting a bit bored.

But this was before I saw Avatar. The most impressive thing about the film is the level of understanding it shows for how people experience stories, emotionally and visually. This is all the more impressive given everyone else, even directors I have admired for years, has been getting it so un-utterably wrong.

3A7811D4 1034 4BB3 8F19 CA1B53A794B0 3D comes of age...

Cameron doing some 3D with some cheap camera he found

Cameron essentially uses the 3D tool he spent so long researching (and oftentimes developing technology for himself) so subtly. Once the film has been running for a couple of minutes you practically forget its in 3D. He shoots with limited depth of field in the same way filmmakers always have. He tones the effect down when he needs you to be noticing characters and performance more, and only opens it up to its full extent in scenes where he really can get away with it without knocking you out of the “world” he’s created.

It IS more immersive. Its hard to say how this additional perception of depth would affect a drama film for example (and Cameron himself seems keen to experiment and find out). And ultimately the effect is negligible in comparison to factors such as story, performance, shooting style etc. This really isn’t a way to rescue cinema, merely a way to make good cinema that bit more visceral to prompt viewers to bother making the trip outside their house to watch films.

To top my awe at his achievements off, I noticed his name in the credits as camera operator, and was searching yesterday for more info on this when I found an article outlining his approach to much of what I’ve mentioned above. Why other filmmakers have ignore his hugely rational and clear headed assessment of a technology that has kind of been pinned to his flagpole, I don’t really know, but I hope more will start taking notice now the film is out for all to see.