This post has been a long time coming, it’s been a busy few months! Here’s all the reasons why we get excited about the opportunities to do research and development…

Prototyping
Testing our ideas is really important, we need safe environments to explore, make discoveries and/or mistakes (fix those!) before they get anywhere near the outside world. It’s a long road from a prototype to product development, we want to keep our eye on what the market will want in the future and develop towards it.
Collaboration and Networking
We get to make new friends, find stuff out – get exposed to different kinds of thinking.
Keep our people fresh
We work hard at making some pretty serious software, it’s to take time to do something different, learn new skills and flex muscles.
Create knowledge
Doing things outside our everyday practice extends our skills and allows us to do and sell new things, maybe not tomorrow or next week but sometime soon. Or it gives us the chance to say no, we now know this thing, it isn’t for us. Most importantly, we need to work hard to embed this new knowledge, a tricky thing in a fast moving organisation – we hold flash talks PetchaKutcha style to spread information quickly.
PR
PR comes in two flavours – general – just getting our name out there and project specific. We want to be out there talking about our work and generating excitement. R&D gives us the ideal opportunity to do that.
Developing new ways of working
A rolling stone gathers no moss, we like to evolve our processes, methods and approaches. Covers all the above really.
The benefits are huge, what’s not to love? There are tons more opportunities coming up soon, I am properly excited.